Demand for Influence Health’s Consumer Experience Platform Increases for the Second Year in a Row

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Healthcare providers increasingly invest in Influence Health’s data-driven digital marketing solutions to stay competitive in consumer-led economy

Influence Health Consumer Experience Platform CXP healthcare customer relationship management HCRM

Influence Health

“The consumerism of healthcare is forcing hospitals and health systems to reimagine the online healthcare consumer experience in an effort to drive and retain patient volumes,” said Rupen Patel, CEO of Influence Health.

Influence Health, the healthcare industry’s leading consumer experience solution provider, today announced that it has achieved significant bookings growth in the first half of 2018, including 43 percent year-over-year growth in its Consumer Experience Platform (CXP) solutions as compared to the same period in the prior year.

“The consumerism of healthcare is forcing hospitals and health systems to reimagine the online healthcare consumer experience in an effort to drive and retain patient volumes,” said Rupen Patel, CEO of Influence Health.

In a recent Black Book survey, 90 percent of patients responded that they no longer feel obligated to stay with healthcare providers that don't deliver an overall satisfactory digital experience, and 88 percent of respondents under age 40 said they will choose their next medical provider based on a strong online presence.

“Given these facts, investments in consumer experience innovation will remain a top strategy for healthcare CEOs this year and into the future, positioning Influence Health for significant near- and long-term growth,” Patel continued.

Converting Consumers into Loyal Patients for Hundreds of Hospitals
Contributing to the company’s first-half growth is a 131 percent increase in bookings for its turnkey multi-channel campaign managed marketing services, fueled by provider organizations’ urgent need to respond to emerging threats in competitive markets. The services are frequently promoted in conjunction with Influence Health’s healthcare customer relationship management (HCRM) solution to accelerate strategic service line growth objectives, optimize payer mix and generate the highest possible return on data assets.

Patel added, “We’re pleased to see hospitals and health systems look confidently at the compelling body of case-study evidence that demonstrates Influence Health can repeatably produce tangible business results for our clients and, with HCRM, directly attribute their investment to increased leads, appointments and profitable procedure volume.”

Rapidly Launching Personalized Web Experiences at Scale
Due to high differentiation in a mature market space, the company saw bookings for its next generation web content management system (CMS), Convert on Demand 10, grow by 83 percent in the first half of 2018, fueled by a healthy mix of small community hospital contracts and larger enterprise deals.

Since launching the CMS in early 2017, Influence Health has partnered with more than 70 hospitals and facilities to quickly launch new consumer websites.

“Despite very real resource constraints, busy marketing departments have been able to launch deeply personalized digital experiences in a fraction of the time as compared to leading competitors,” said Mike Oakman, COO of Influence Health. “Convert on Demand 10 offers a quick, cost-effective method for delivering personalized content, at scale, and adopting the latest consumer marketing innovations.”

At the helm of the company’s recent success is Patel and Oakman, both of whom were appointed to their roles in early 2018 to accelerate the delivery of Influence Health’s CXP platform and innovation roadmap. To learn more, meet the Influence Health team in October at SHSMD Seattle 2018, Booth 80, or at HCIC in Scottsdale, Arizona, November 5-7, 2018.

About Influence Health
The Influence Health Consumer Experience Platform helps provider organizations attract and retain today’s demanding consumers by making it easy and affordable for marketers to deliver personalized, multi-channel digital experiences. Since 1996, the Birmingham, Ala.-based company has helped more than 1,200 provider organizations positively influence consumer relationships in a way that is transformative to both financial and quality outcomes. For more information visit InfluenceHealth.com and follow @InfluenceHlth.

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Paul Barren
ARPR on behalf of Influence Health
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