Democratic governors’ social media followers are more stressed and concerned than those of Republican governors, according to new study

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StatSocial Analyzed Millions of Social Media Accounts to Determine Rankings

According to a new analysis of the social media audiences of all 50 U.S. governors, the audiences for Republican governors demonstrate significantly less worry and isolation compared to their Democratic counterparts. StatSocial, the leader in earned media and influencer data and insights, recently analyzed the U.S. governors according to their social media audiences and found that the audiences Republican governors showed lower levels of stress, anxiety and isolation as the result of the pandemic than their Democratic counterparts. Among the findings:

Of the five governors whose social audiences showed the lowest levels of anxiety, stress and worry, three were Republicans: Mark Gordon (WY - 1.85%), Bill Lee (TN - 2.74%), and Gary Herbert (UT - 2.54%). Only two audiences for Democratic governors ranked in the lowest on measures of anxiety, stress and worry: David Ige of Hawaii (2.45%) and Tim Walz of Minnesota (2.99%).

Of the five governors whose audiences showed the highest levels of anxiety, stress and worry, only one was a Republican: Kristi Noem (SD - 5.23%). The other four were democrats: Gretchen Whitmer (D, MI - 5.24%), Andy Beshar (D, KY - 5.15%). J.B. Pritzker (D, IL - 5.05%), Kate Brown (D, OR - 5.20%).

The five governors whose audiences were least concerned about “social isolation” were also all Republicans: Ron DeSantis (FL - 3.71%), Kevin Stitt (OK - 4.07%), Kristi Noem (SD - 4.81%), Eric Holcomb (IN - 4.55%), and Bill Lee (TN - 4.57%).

The governors whose audiences showed the most concern about social isolation were David Ige (D, HI - 12.30%), Charlie Barker (R, Mass - 9.09%), Brad Little (R, ID - 10.29%), Mark Gordon (R, WY - 10.74%), Phil Scott (R, VT - 9.84%)

StatSocial analyzed the audiences of the 50 U.S. governors in late July using the company’s Silhouette audience intelligence platform, which analyzes more than 1.2 billion social accounts, to understand influencer and trending topic audiences across more than 85 thousand segments. With information bubbles becoming entrenched amongst different audiences in the run-up to the 2020 election, StatSocial anticipates that targeted social media messaging will play an essential role in the outcomes.

“America is going through a fractious, traumatic time right now, and we see that reflected all over the political and social spectrum through social media engagement,” said Michael Hussey, President & Founder of StatSocial. “These sorts of targeted insights paint a detailed picture of the national experience, and they’ll likely play a significant role in the upcoming election.”

About StatSocial
StatSocial enables brands and agencies to gain extensive insights on consumer and market trends while being able to identify their best consumer prospects. Silhouette, the company’s earned media data platform, is built on a taxonomy of over 85,000 attributes (demographics, brand affinities, interests, media, influencers, and IBM Watson Personality Insights), linked to consumers covering 1.2 billion social profiles across 70% of US households. Clients can access insights and data through Silhouette’s proprietary reporting interface or across most marketing technology platforms.

Media Contact
Hugh S. Moore
Broadsheet Communications for StatSocial
ben@broadsheetcomms.com

Findings are available here: https://bit.ly/2GAFy7L

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