Derek Osburn has been hired as Ryan Lawn & Tree's new Vice President of Revenue Generation to align sales and marketing.
MERRIAM, Kan. , Feb. 12, 2025 /PRNewswire-PRWeb/ -- Ryan Lawn & Tree, a trusted leader in the green industry, is excited to announce an update to its leadership team.
Derek Osburn has joined Ryan Lawn & Tree as the new Vice President of Revenue Generation. As a seasoned leader with over 18 years of experience in sales and marketing, Derek brings expertise in consumer research and data analysis. He has held key roles at brands such as Milwaukee Tool and Bushnell.
In his new role at RYAN, Derek will focus on driving alignment and a shared strategic vision between marketing, sales, and branch operations. His work will aim to enhance growth and strengthen the Ryan Lawn & Tree brand in both existing and emerging markets. This includes leveraging brand marketing and advancing sales strategies to fuel success.
Before joining Ryan Lawn & Tree, Derek served as Global Product Lane Director for Bushnell's Optics division. Within that division, he was responsible for overall product strategy, as well as leadership of Marketing, Product Development, and Engineering. He spearheaded initiatives to increase focus on digital efforts based on consumer data, drove product innovation through consumer research, and streamlined product lines to deliver impactful, focused marketing communications.
Phillip Fisher, RYAN's Chief Operating Officer, said the following: "Because of our growth mindset, we are taking it to the next level, with a leader to align both the sales and marketing moving forward as we expand across the nation. Derek brings a unique skillset of having done both sales and marketing. He understands our adding value sales process, what the customer needs, and how it aligns with the premium services and products that RYAN offers."
About RYAN: Founded in 1987, Ryan Lawn & Tree has become a trusted leader in the green industry. Guided by a faith-based mission to create beauty in outdoor spaces, RYAN believes true beauty starts with its people—known as RYAN Pros. As an employee-owned company, RYAN is committed to providing full-time careers with comprehensive benefits, empowering every team member to take pride in their work and share in the company's success.
Media Contact
Vincent Maurer, Ryan Lawn & Tree, 1 2623585541, [email protected], ryanlawn.com
SOURCE Ryan Lawn & Tree
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