TEMPE, Ariz., Oct. 3, 2018 /PRNewswire-PRWeb/ -- Desert Botanical Garden, one of Arizona's most popular attractions for visitors and locals alike, is partnering with Tempe-based influencer marketing agency August United to promote the light-and-sound show Electric Desert | A Light and Sound Experience by Klip Collective through an influencer marketing campaign.
In a unique nighttime desert experience, Electric Desert will feature seven site-specific locations, with each inspired by and related to the Garden. The event is a collaboration with experiential video shop Klip Collective and will run from Oct. 12, 2018 to May 12, 2019.
"By combining the natural elements of our iconic desert plant collection with the technological innovation of Klip Collective, Electric Desert is truly unlike any other exhibition the Garden has offered," said Clare Hahne, marketing communications manager at Desert Botanical Garden. "We knew we needed to extend our social media strategies beyond the capabilities of our own channels by partnering with forward-thinkers who could engage new audiences. August United was a natural choice given their wealth of expertise and proven track record for identifying influencers who will deliver results."
"From the first time we met the team at Desert Botanical Garden, we were inspired by their vision for creating a place where everyone could experience the beauty of the desert," said Jordan Haugan, director of business development at August United. "We're honored to continue partnering with Desert Botanical Garden and are looking forward to creating an impactful, vibrant campaign for Electric Desert."
About Desert Botanical Garden
Desert Botanical Garden features 50,000 plants from across the world. The Garden allows visitors to experience the beauty of the desert like never before. For nearly 80 years, the Garden's commitment to the community is to advance excellence in education, research, exhibition and conservation of desert plants of the world with emphasis on the Southwestern United States. To learn more, visit http://www.dbg.org.
About August United
August United is an award-winning, Tempe, Arizona-based influencer marketing agency. August United provides end-to-end influencer marketing support--from influencer strategy to influencer activations and ongoing influencer management. The agency specializes in creating core partnerships between brands who dare to be awesome and world-class influencers who share remarkable stories, ultimately driving increased awareness, engagement and client success. To learn more, visit http://www.augustunited.com
SOURCE August United
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