DesignRush’s New Research Showcases Effect of Global Pandemic on Demand for Digital Agency Services

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DesignRush’s new report studies the impact of the global COVID-19 crisis on the demand for digitally focused agencies in five verticals, using insights from 500+ agencies.

The new Q3 industry report released by DesignRush showcases how demand for agency services in the digital arena have been impacted by the changing landscape of the global health crisis. Over 500 agencies share insights into their clients’ behavior during the COVID crisis, as well as predictions for the upcoming trends in the demand for agency services across these verticals:

  • - Software & App Development
  • - Web Design & Development
  • - eCommerce
  • - Digital Marketing
  • - Branding

The report examines three areas within each of these agency categories: services, industries and location. The analysis defines which services businesses are investing in and which they are dropping, what industries have increased or decreased investment in these services and where the demand for agency services is growing or declining.

Seven key trends emerged from the insights, explaining the state of the industry. Some of the notable trends include:

  • 1. Outsourcing, particularly offshoring, is rising in popularity as businesses become more cost-sensitive and accustomed to remote work
  • 2. Businesses are increasing investment in distinctive design and web-friendly branding to stand out from the fast-growing online crowd
  • 3. Companies are exploring new advertising channels and platforms as the popular ones become more competitive, focusing less on methods like PPC
  • 4. Healthcare, online retail, education and food and beverage businesses are among the top investors in digital agency services

“We used our extensive network of agencies to help the digital industries deepen their insight into the effects of the COVID crisis on the investment in agency services,” said Gianluca Ferruggia, Director at DesignRush. “The report helps both service providers and their clients identify market trends to make informed decisions and protect their investment in digitalization and marketing.”

The report is available to download now on the DesignRush website.

About DesignRush:

DesignRush.com is a B2B marketplace connecting brands with agencies. DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies and more.

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Immy Ransom
@designrushmag
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