Despite Chick-fil-A Politics, Gays Still Crave Their Chicken

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TrendSource's 2019 Fast Casual Food Industry Report

2019 Fast Casual Food Industry Report

2019 Fast Casual Food Industry Report

Considering the chain’s political activities that could perhaps be read as hostile towards the LGBTQ community, this information is likely surprising; every demographic segmentation across generation, gender, sexuality, and income rank Chick-fil-A number one.

It would seem that gay people are not as angry with Chick-fil-A as we may have thought. Indeed, according to TrendSource’s 2019 Fast Casual Food Industry Report, a resounding 47% of self-identified homosexuals would be interested in Chick-fil-A opening an upstream fast-casual chain, significantly outranking every other QSR banner.

Considering the chain’s political activities that could perhaps be read as hostile towards the LGBTQ community, this information is likely surprising; every demographic segmentation across generation, gender, sexuality, and income rank Chick-fil-A number one.

The report contains a treasure trove of actionable insights regarding the fast casual industry. Food authenticity, for example, is the single most important factor motivating trips to fast casual establishments. Indeed, consumers are keen to try novel spins on familiar foods but they want these experiences to be rooted in authenticity, to feel as though the food is a real and inventive.

TrendSource also explores fast casual’s intersections with casual dining and fast food (QSR) establishments. For example, it is no secret that customers are willing to pay more for fast-casual food than they are for fast food, owing to better ingredients, more novel dishes, and improved dining experience. But just how much more are they willing to pay?

According to the report customers are willing to pay 25% more for fast casual food than for fast food, no more, no less.

The 2019 Fast Casual Food Industry Report contains a bevy of additional information on the latest trends, offering actionable insights and key recommendation, and answering such questions as:

  • What drives first and return visits to fast casual restaurants?
  • How do consumers understand the difference between fast food, fast casual, and casual dining?
  • How can restaurants balance affordability and quality, as well as novelty and familiarity?
  • Are consumers interested in plant-based products?
  • How will consumers react to increasingly automated fast casual dining experiences?
  • How do different demographic segmentations understand and experience fast casual?
  • Much, much more!

Learn more by downloading the full report.

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Nick Bravo
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