Despite Pandemic, Teriyaki Madness Has Opened 12 New Shops Since March, Plans to Open Another 15 by 2021

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In a year when most restaurant brands are scaling back, the fan-favorite teriyaki franchise continues to be a rare exception.

Teriyaki Madness just won’t stop growing. The Seattle-style teriyaki restaurant franchise has weathered 2020’s many, many, seriously-why-won’t-they-stop-coming challenges, to continue providing its signature mouth-watering teriyaki bowls to a loyal and growing fanbase. Now, after adding 12 new restaurants to its roster during the pandemic, the franchise has announced plans to open an additional 15 locations before the end of the year.

“It’s been an excellent year for our franchisees, including many new ones,” said Teriyaki Madness CEO Michael Haith. “We’ve always recognized that franchisee support and cutting-edge technology are cornerstones of any successful franchise operation, so we were well prepared to face the challenges of COVID-19, and our growth throughout the year reflects that.”

Not only has Teriyaki Madness continued to open new restaurants while many other brands have scaled back or paused development during the COVID crisis, Haith says the brand’s newest locations have had some of the strongest openings in the franchise’s history.

“The 12 shops we opened in the last six months were able to hit the ground running with an operational model that is perfectly suited to meet the demands of the current landscape,” Haith said. That model includes curbside pickup and an improved mobile app that makes ordering easy and encourages repeat business.

Repeat business has been a major factor in Teriyaki Madness’s growth this summer. By driving customers to the mobile app, Teriyaki Madness has seen a dramatic increase in loyalty members, who spend an average of 19 percent more than non-loyalty members.

“It goes to show how much people love our food once they give it a try,” Haith said. “Once we get a new customer in the door, it’s not hard to get them back. The growth of our loyalty membership is proof of that.”

Throughout the pandemic, Teriyaki Madness has remained dedicated to leveraging its own success to support communities in need. In May, the brand’s Pay-it-Forward campaign helped provide more than 6,000 meals for healthcare workers across the country, and in June, the brand launched The Four-Top, a new meal deal that is offered exclusively to industry workers laid off since the arrival of the coronavirus. And in September, Teriyaki Madness began offering its family-style Share-a-Bowl, which includes enough food to feed a family (or one really hungry person) for a great price.

“We recognize that we are one of the few restaurant brands fortunate enough to be growing during this difficult period, and we’re doing everything we can to make sure that our success is leveraged to provide meaningful support for our communities,” Haith said. “Plus, we’re focusing on continuously finding ways to generate sales for our franchisees so they can keep their staff employed.”

As Teriyaki Madness gears up for Q4, the brand has no plans to slow its growth anytime soon.

“Growth is not something we force,” said Haith. “We look at where the demand is and we make sure the opportunity is right. Right now, we don’t have to look very hard. The demand for Teriyaki Madness is growing everywhere, and we’re finding potential franchisee partners who are passionate and driven in every market we look at.”

ABOUT TERIYAKI MADNESS:
Teriyaki Madness, a fast-casual teriyaki shop concept, is committed to unconditionally satisfying guests by offering delicious, made-to-order Teriyaki dishes prepared with fresh, all-natural ingredients served quickly and at a reasonable price in a fun, relaxed atmosphere. The simple menu lets guests choose their protein, type of rice or noodles and desired vegetables for a fully customizable bowl made as healthy as the customer wants. The brand is dedicated to “Spreading the Madness” so everyone can experience the best teriyaki on earth. Teriyaki Madness was recently recognized among Entrepreneur Magazine’s Top Food Franchises of 2019 and was named one of FastCasual’s 2019 Movers and Shakers, and has been named to the Inc. 5000 list for three straight years. Founded in 2003, the brand currently has franchise agreements in place for nearly 250 shops across the U.S. Teriyaki Madness offers franchising opportunities nationwide for their concept to qualified single and multi-unit candidates. For more information, visit http://www.franchise.teriyakimadness.com or email franchise@teriyakimadness.com.

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Lauren Moorman
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