Deutsch Advertising Chooses OpenDrives as the Backbone of their End-To-End Production Facility Steelhead

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Major ad agency production house transforms its media production workflows with OpenDrives shared storage solutions.

Deutsch Steelhead Chose OpenDrives to transform its data storage infrastructure

Deutsch Steelhead Chose OpenDrives to transform its data storage infrastructure

OpenDrives, a global provider of ultra-fast shared storage solutions, has announced that it has been selected as the storage solutions provider for advertising and marketing powerhouse, Deutsch and its leading-edge production facility, Steelhead. OpenDrives now enables Deutsch/Steelhead to produce its wide breadth of content end to end, from concept planning and shooting through to editing and finishing, faster through an accelerated workflow solution via OpenDrives shared network attached storage.

Deutsch/Steelhead engages in many different forms of video production and post-production in order to develop video narratives for their clients spanning several industries; examples include VFX, motion graphics and animation for everything from broadcast spots to vertical social video. The central goal of the group is to allow its creative artists to work in real-time in a truly collaborative environment.

Deutsch/Steelhead revitalized their media workflow to a fully integrated shared environment by implementing OpenDrives’ network attached storage systems, resulting in significantly faster video production workflows. By implementing its Summit and Summit X production storage solutions, OpenDrives now allows the team at Deutsch/Steelhead to seamlessly collaborate on very large media files together.

“OpenDrives allowed us to build a real-time collaborative post production workflow in a massive shared editing environment at our state-of-the-art post production facility, Steelhead,” said Tripp McCune, EVP and chief information officer for Deutsch. “We now have the ability to respond to clients faster in the post-production process.” Read and watch the full Deutsch/Steelhead case study at

The OpenDrives team invites interested members of the technical press to a showcase of its solutions that currently power the creative workflows of some of the largest media companies in the world. Please contact to arrange.

About OpenDrives
OpenDrives develops network attached storage and workflow solutions that empowers the world’s leading media & entertainment companies to push the limits of technology and discover new efficiencies in their workflows and business models. With the industry’s best balance of Cost-per-Terabyte vs. Performance, OpenDrives’ customers realize meaningful competitive advantages by creating, delivering and monetizing digital content faster and more efficiently.

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Sandra Dunbar
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