Diabetic Kitchen® Expands Footprint to Walmart.com

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Expects to Capitalize on Huge Jump in Online Grocery Sales

Diabetic Kitchen, an internet-based company that develops and markets low-carb, keto-friendly foods for diabetics and others interested in healthy food choices, has been accepted as a Marketplace Seller at Walmart.com. The giant retailer recently reported a 43% spike in their ecommerce efforts due to strong grocery sales.

Walmart’s move to take on Amazon with a multi-billion-dollar investment presents a great opportunity for Diabetic Kitchen, according to Founder and CEO, Vic Johnson. “Diabetic Kitchen started selling on Amazon at just the right time as demand for healthy comfort food choices began growing for those with limited options. This expansion of our footprint with Walmart.com feels the same way. We fully expect to be huge beneficiaries of Walmart’s impressive commitment to growing their online sales,” said Johnson.

Diabetic Kitchen has foregone traditional grocery store distribution of food products in favor of a more robust ecommerce strategy and has achieved notable success. The Diabetic Kitchen product line of signature baking mixes and granola cereal has topped various grocery categories at Amazon since being introduced three years ago.

“Recent surveys show that twice as many consumers will purchase groceries online this holiday season compared to last. This trend, combined with the more than 300 million visitors we’re now in front of every month, point to an outstanding breakout for our company in 2019,” Johnson added.

About Diabetic Kitchen
Diabetic Kitchen develops and markets great tasting “real” foods that are perfect for diabetics, those with gluten intolerance, and anyone interested in healthy food alternatives. Diabetic Kitchen’s dry mixes for brownies, muffins, pancakes, donuts, cookies and our ready-to-eat granola cereal have no added sugar, are gluten-free, high fiber, low-carb and keto-friendly with no artificial sweeteners or sugar alcohols. Founded in 2014, the Gainesville, Fla.-based Diabetic Kitchen is a resident client at the highly-regarded UF Innovate | The Hub business incubator program at the University of Florida.

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Vic Johnson
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