Diesel Brothers Announce Partnership With Cooper Tire to Launch a New Tire Brand: Legion Tires

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The DieselSellerz, stars of Discovery Channel’s hit show Diesel Brothers, announced today they are partnering with Cooper Tire & Rubber Company to launch a new tire brand: Legion Tires.

“We have created an all-American tire with premium design features and functionality to provide truck drivers the confidence they need to take on any terrain,” said Dave Sparks, CEO of DieselSellerz and founder of Legion Tires

The DieselSellerz, stars of Discovery Channel’s hit show Diesel Brothers, announced today they are partnering with Cooper Tire & Rubber Company to launch a new tire brand: Legion Tires. On Oct. 31, at the Specialty Equipment Market Association (SEMA) automobile show, the team introduced their new Legion Diesel Power M/T, an all-terrain tire for mixed on-and off-road diesel trucks that turn torque into traction with the durability provided by Cooper Tire engineers to withstand the most demanding situations. The tire provides reliable, long and even tread wear with an aggressive buttress that provides off-road traction, absorption and puncture resistance. The optimized tread pattern reduces noise for a quieter ride on paved surfaces while still providing exceptional performance and durability on dirt and gravel. The Legion Diesel Power M/T is available in 11 sizes from 16-to 22-inch rim diameters. Additional sizes will continue to be added, focusing on the enthusiasts diameters that are unique to the high-performing diesel application.

“Our goal is to provide diesel truck drivers with high-quality products that reflect their lifestyles,” said Dave Sparks, CEO of DieselSellerz and founder of Legion Tires. “We have created an all-American tire with premium design features and functionality to provide truck drivers the confidence they need to take on any terrain.”

The Legion Power M/T is the most capable tire specifically designed for high-powered diesel trucks, collaboratively designed with insights of Dave Sparks and his team that truly know the requirements of tire performance in this challenging environment. The tire offers wide lateral grooves that provide traction and grip to any driving surface, as well as stone ejectors to ensure it remains free of any road debris for enhanced durability. Legion Tires are designed to deliver unprecedented traction and off-road stability, without sacrificing its on-road performance and capabilities, with a reinforced sidewall using industry leading technology backed by over 100 years of Cooper Tire excellence in engineering and truck tire design.

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About Legion Tires
Legion Tires was created by DieselSellerz. DieselSellerz is made up of a team of friends who own and operate their own business that specialize in all things diesel. The team builds high-end diesel powered trucks on their Discovery Channel show, Diesel Brothers. The team collaborated with Cooper Tire to design a purpose built tire for their audience specifically engineered to withstand the challenging and unique application of high-powered diesel trucks. The Legion Tire brand is located at their DieselSellerz headquarters in Salt Lake City, Utah. Legion Brand tires are proudly made in Texarkana, Arkansas. For more information on the Legion Tires brand, visit http://www.legiontires.com.

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit http://www.coopertire.com, http://www.facebook.com/coopertire or http://www.twitter.com/coopertire.

Media Contact:                                 
Molly Collins                             
mcollins(at)bowstern.com
850-559-7107

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