DEERFIELD BEACH, Fla., March 08, 2019 /PRNewswire-PRWeb/ -- DigDev, a multi-channel infomediary based out of Deerfield Beach, combines new data marketing services with social media advertising to reach a wider pool of target audience. Their strategic approach to balance email campaigns with programmatic advertising helps clients connect with similar customers on a larger scale. DigDevDirect has been extensively studying market dynamics and developing strategies for more than a decade, enabling clients to increase their brand visibility via various channels.
'Data is available in many forms, via multiple sources, but the target audience is derived only through specific information patterns. These patterns need to be studied carefully to give maximum output in minimal time. If you make customized bikes costing $35,000 and your target customers lie between the age group of 25 to 35, you have your audience defined. However, when you think about expanding the market, DigDev helps you to collate various data points such as age, gender, geography, income, credit rating, etc. to help you build a strong marketing strategy. We use these data points to run extensive email campaigns along with display advertisements on the social media platforms where they have a presence. A reach via social media is more impactful than television because customers are continuously browsing the internet for better options.' Media Direct representative.
DigDevDirect utilizes new data marketing services to reach out to multiple customers with a lookalike preference to increase clients brand awareness. These new services target customer preferences based on their gender, age, income, social media presence, websites visited, political affiliations, postal records, and much more to get a more relevant set of audience. These sets, when combined with display advertisements on their Facebook page, Instagram page, mobile applications, etc. yield better success rates. This is the key to utilizing data marketing services with DigDevDirect, businesses can now run campaigns to a select group of audience with multi-channel strategies on different platforms.
For more information regarding this feature, please contact Dennis John at [email protected].
About DigDev Direct
DigDev Direct utilizes a multi-channel marketing platform to cater to high-level services for customer acquisition and retention. Each channel comes with highly targeted strategies whether it be search engine optimization, pay per click, email marketing, mobile, data appending or more.
SOURCE DigDev
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