Digital Agency Reinvents Brand Amidst Recession -- Jennings Social Media & MarTech Finds Creative Ways to Stay Ahead of Trends
As industries are finding ways to pivot during a global recession, Jennings Social Media & MarTech (JSMM) has taken bold steps to reinvent the digital agency's brand. The updated brand is influenced by 2020 design trends, recognizing the primary shifts from traditional branding to color pop trends that are more appealing to Gen Z.
OVERLAND PARK, Kan., Aug. 7, 2020 /PRNewswire-PRWeb/ -- As industries are finding ways to pivot during a global recession, Jennings Social Media & MarTech (JSMM) has taken bold steps to reinvent the digital agency's brand.
"We're really excited to launch our agency's new brand, starting with our website: jsmmtech.com," said CEO Valerie Jennings.
"We've shifted our color palette away from the original red branding to a more vibrant palette of magenta pink, yellow, black and white. This really speaks to our fresh creative approach."
The updated brand is influenced by 2020 design trends, recognizing the primary shifts from traditional branding to color pop trends that are more appealing to Gen Z. The agency's primary reason for a shift in branding comes from trends that were gaining popularity prior to the pandemic. "We took note of the extreme 2020 design changes and started pivoting our brand," said Jennings.
In addition to a new website and branding across social media platforms, the agency continues to reinvent its approach to reflect new creative opportunities in digital. Jennings Social Media & MarTech provides clients with a full-service approach to social media that considers digital trends including Instagram grids, custom photography, enhanced emphasis on influencer marketing and comprehensive brand redesigns. As influencer marketing continues to grow and evolve, the agency has dramatically increased its services focused on customized business-to-consumer strategies.
"The team at JSMM created a custom influencer marketing program for our kitchen remodeling business. The influencers have introduced our brand to and reached a much wider audience than we could ever have done alone," said Rachel Rubin, owner of Midwest Kitchens, LLC. "We enjoy the opportunity to support local influencers, who are also small business owners in our community. We appreciate the relationships and unique programs the agency has created for us to cater to our specific business."
The agency has also launched additional startup brands in the fashion and beauty industry using a unique approach of creative brand direction coupled with data-driven MarTech solutions, including CRM implementation and automation. The agency has onboarded about 80 percent of its clients to a CRM.
"MarTech and creative go hand-in-hand. We can't have one without the other," Jennings emphasized. "Our agency vision has always been ahead of the trends. We are proud to be positioned as a digital leader — the digital landscape drives our future at JSMM."
An early adopter of social media since 2005, Jennings founded Jennings Social Media & MarTech (JSMM) in 2003 and founded a second creative agency, Viral Bolt Media (VBM), in 2012. As a business leader, entrepreneur and influencer, she has positioned her agencies for rapid growth and early adoption of new marketing technology and cutting edge creative solutions for global clients.
Jennings was recently featured in Forbes as a top innovator. This year, she was honored as a FOLIO: Top Women in Media honoree and Marketer of the Year by DMN. Amidst the changing times, Jennings has invested much time and many resources to educate the community and industry at large on the latest marketing trends through hosting numerous webinars through local chambers, moderating a digital panel for the 2020 Midwest Digital Marketing Conference and presenting the keynote for the KC Tech Summit. Additional accolades include being named DMN 40Under40 Class of 2018, Kansas City's Most Wanted Class of 2015 and Most Influential Women in Business Class of 2014.
ABOUT JENNINGS SOCIAL MEDIA & MARTECH
Founded by Valerie Jennings in 2003, Jennings Social Media & MarTech is a full-service digital marketing agency, representing global clients from animal health to technology, and automotive to manufacturing. JSMM is an award-winning, early-adopter agency, leading the industry into the future of digital advertising, using artificial intelligence to drive business objectives among B2B and B2C clients worldwide. JSMM has offices in Overland Park, Kan., Irvine, Calif. and Miami Beach, Fla.
SOURCE Jennings Social Media & MarTech
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