Digital Marketing Company, Lounge Lizard, Shares the Top 5 Tips for Getting Better Lead Generation with Chatbots
Chatbots have proven themselves to be a highly effective tool for lead generation on websites with their ability to simulate conversations with people and provide an instant level of customer service around the clock.
NEW YORK, Feb. 6, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard is a New York Website Design company that is recognized within the web design and development industry for their amazing designs. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
Chatbots have proven themselves to be a highly effective tool for lead generation on websites. With their ability to simulate conversations with people and provide an instant level of customer service around the clock, their use is becoming more common as businesses recognize the value which they bring to the customer experience. To maximize that value there are a handful of techniques that should be employed. Today the Digital Marketing Company, Lounge Lizard, shares the Top 5 Tips for getting better Lead Generation with Chatbots.
It is important to note that chatbots are not a replacement for human interactions between a business and potential customer; it is simply an additional tool that a website offers to handle lower-quality questions. This in turn allows the customer support and relations staff more time to focus on complex questions while reducing wait time for all customers, which is a win-win scenario.
Chatbots are also useful outside of a business website, such as on a Facebook business page to provide a higher level of customer service. Regardless of the location, the purpose of a well-planned chatbot is to eliminate steps for the customer as well as the business via automation and should be a consideration during web development.
Tips for Increasing Lead Generation with Chatbots:
- Focus on reducing obstacles – When using chatbots for lead generation the focus should be on placing them where they can provide instant information to a perspective lead and reduce obstacles in the journey. Where are the locations on a website that customers most often have questions or need help? Homepages, product pages, pricing pages, and FAQs pages are typically the best spots to utilize chatbots. Assume that the copy and information on each of these pages will either be insufficient or that users might prefer to interact with a chatbot rather than searching for the information themselves. A well placed chatbot that simply asks, "Do you have any questions?" can engage a visitor and at the end of the discussion an email opt-in form can be shared with a suggestion of joining for exclusive deals.
- Trigger a chatbot for internal page bounces – When someone quickly bounces between multiple pages on a website, the logical conclusion should be that they are not finding what they are looking for, especially if the time-on-page is only a few seconds. In this case, having an automatic trigger for a chatbot to launch provides a response to their need as an instant option for help.
- Use chatbots for automated sales – Both Starbucks and eBay have implemented chatbots to help with online ordering which can greatly speed up the process. Expedia uses a customized chatbot for booking and scheduling. By helping customers quickly find products and place orders, a lead is instantly converted with zero human interaction.
- Improve the shopping experience – For businesses where customers might benefit from personalized help, integrating chatbots can help provide direction in a fun, interactive way. Sephora utilizes this type of concept with their Kik chatbot which welcomes users, offers tips and reviews, and then offers the opportunity to take a quick quiz which will provide the chatbot information to better direct the customer to the products they want. This style of educational chatbot can then recommend being added to an email list for additional tips and deals.
- Use A/B testing – One of the most important, and often overlooked, tips for increasing lead generation with chatbots is testing. It is next to impossible to anticipate exactly how well the initial chatbot settings will help or impact visitors. Even when replicating a successful chatbot from a different site, customer profiles and needs can vary between businesses and industries which is why taking the time to test options prior to launch along with regular review and testing post-launch are important to the overall success of using chatbots on a website or Facebook business page.
Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, social media agency, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun(at)loungelizard.com
SOURCE Lounge Lizard Inc.
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