Digital Media Brand “Supply Chain Sparrow” Launches

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Focusing on food, wine, cannabis and other temperature-sensitive supply chains.

Supply Chain Sparrow Media today announced the launch of Supply Chain Sparrow, a forward-thinking digital media brand covering the global perishables ecosystem, including supply chains related to food and beverages; wine, beer, sprits; cannabis, and other temperature-sensitive goods.

“We rely on the supply chain to feed and nourish us, support health and healing, and excite and inspire us,” noted Lara L. Sowinski, founder and executive director of Supply Chain Sparrow Media. “Perishables require the utmost in supply chain performance, engaging multiple stakeholders to ensure safe, secure, efficient movement of time- and temperature-sensitive goods and products to the end user.”

In addition, “Perishables are closely aligned with sustainability and environmental stewardship, from improving food production and reducing waste, to smart packaging, and lowering the carbon footprint during transportation, refrigeration, and cold storage,” said Sowinski. “Supply Chain Sparrow is keen on providing insight and awareness about what’s happening in the perishables ecosystem and why it matters.”

  • Supply Chain Sparrow takes a holistic view of the perishables ecosystem to better understand universal challenges and shared interests among a diverse, yet united community of stakeholders, whose goal is to find solutions and strategies that promote supply chain sustainability, optimization, visibility, compliance, and risk mitigation.
  • Supply Chain Sparrow’s audience is diverse and global, representing multiple disciplines and aspects of the perishables ecosystem, including logistics professionals, shippers, growers, manufacturers, academics, policymakers and others.

Visit Supply Chain Sparrow online at Follow Supply Chain Sparrow on LinkedIn, Facebook, Twitter and Instagram, and subscribe to the podcast.


Supply Chain Sparrow Media and its flagship brand, Supply Chain Sparrow, was founded by Lara L. Sowinski, a B2B media journalist who has covered global supply chains and international trade for the past 21 years.

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Lara L. Sowinski
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