Digital Mortgage Marketplace Simplist Launches to Expand Borrowing and Refinancing Options for Evolving Workforce

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Next-generation platform seeks to enhance transparency, affordability and access for borrowers spanning diverse backgrounds.

Simplist, the digital mortgage marketplace of the future, today announced its official launch, serving prospective homebuyers in Florida, Pennsylvania, New Jersey, Connecticut and Colorado. Simplist’s user-friendly platform is open to all kinds of backgrounds and career paths, while also actively seeking the opportunity to serve borrowers whose financial profiles might be considered more complex – whether they’re freelancers, entrepreneurs, or lottery winners.

Founded by tenured leaders in the banking and real estate industries, Simplist has developed advanced technology that searches well beyond the confines of most lenders to find mortgage options as unique as today’s workforce. The need for commensurately innovative solutions is pronounced – according to one 2018 study, independent workers in the U.S. now number 56.7 million – a 3.7 million increase over five years.

“Emerging demographic trends and technological advances are changing the face of the job market, and the way that consumers interact with businesses,” said Anthony Sherman, chief executive officer at Simplist. “However, the mortgage industry has proven slow to respond to the needs of today’s customers or build adequate models to evaluate their creditworthiness. At Simplist, we believe in facilitating access to quality financing options that are as innovative as our customers.”

Through seamless integrations with trusted fintech partners and credit reporting agencies, as well as use of proprietary technology, Simplist is able to quickly and securely verify most applicants’ financial information, determining their eligibility for loans within minutes. This process aims to reduce the time, cost and paperwork required to procure a loan, which often translates into cost savings for the consumer. Users need only enter their information once, and may be matched with competitive rates from a list of trusted lenders that spans national brands such as Quicken Loans and loanDepot, as well as established regional and local banks that serve borrowers with more complex financial profiles. Simplist also offers access to refinancing options for existing homeowners.

"Homeownership remains a cornerstone of the American Dream, and Simplist aims to ensure that dream is accessible to more eligible borrowers,” added Chris de la Motte, president of Simplist. “We don’t believe in reducing applicants’ accomplishments to a rigid checklist. We recognize that prospective homeowners are individuals with their own unique stories, and we search well beyond the confines of most lenders to find mortgage options that are best suited to their needs.”

Simplist is backed by decades of collective experience; its U.S.-based team is staffed by expert loan officers who are primed to answer users’ questions and offer vital support as they embark upon their homeownership journey. At launch, Simplist has raised $3.6 million in seed capital and is working with 25 lending partners. To learn more, please visit

About Simplist
Simplist is a digital mortgage marketplace committed to modernizing and simplifying the mortgage application process. Founded in 2018 by a team of experienced real estate and finance experts, Simplist works with major national firms and established regional lenders alike to help prospective homeowners find mortgages as unique as they are. The firm is headquartered in New York, NY and currently helps prospective homeowners to secure their dream homes in five major U.S. markets (Florida, Pennsylvania, New Jersey, Connecticut and Colorado). For more information, visit

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