Digitally Native Athletic Wear Company, HYLETE, names new Chief Financial Officer

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HYLETE, a digitally native athletic company that is built, backed, and driven by its community, announces a new addition to the team, CFO, Joseph Johnson.

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HYLETE's new CFO, Joseph Johnson

We have been working toward going public in the near future, and having Joseph’s experience and drive to manage the financial health of the company could not have come at a better time,” said Ron Wilson, CEO and Co-Founder of HYLETE.

HYLETE, Inc., a digitally native fitness apparel company, has announced that Joseph Johnson has joined the team as Chief Financial Officer.

Joseph joins HYLETE from prAna Living, a subsidiary of Columbia Sports Company, where he worked as the Corporate Controller from May 2012 to July 2018. He operated in a large public company environment, with revenues in excess of $135 million and $2.5 billion for prAna Living and Columbia Sports Company, respectively. He was responsible for financial close, company-wide SOX compliance, and all accounting operations. As a member of the Strategic Leadership Team, he focused on accomplishing strategic and long-range initiatives and the overall success of the organization.

“I am very excited to join the HYLETE team,” said Joseph Johnson. “HYLETE has a laser focus on developing a superior product and a great track record of creating passionate ‘investomers’. They have probably become one of most prolific crowdfunded companies, raising over $8 million from 3,800 investors to date.”

“Joseph coming on board with HYLETE is a key addition to our leadership team. We have been working toward going public in the near future, and having Joseph’s experience and drive to manage the financial health of the company could not have come at a better time,” said Ron Wilson, CEO and Co-Founder of HYLETE.

Before his time at prAna Living, Joseph held the CFO position at Kelomar Inc. Johnson started his career after receiving his Bachelor of Science in Finance, as well as his MBA from National University and an MAFM from Keller Graduate School of Management. He is a Certified Public Accountant (CPA) and a Certified Management Accountant (CMA).

About HYLETE
HYLETE, Inc. is digitally native, athletic wear company engaged in the design, development, manufacturing and distribution of premium performance apparel, footwear, and gear for men and women, including items such as shorts, pants, tops, jackets, shoes, and backpacks. HYLETE designs products with proprietary fabrics and/or innovative features differentiating them from their competition. HYLETE focuses its product, content, and initiatives on its community who live a fitness-based lifestyle.

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