Digsite Announces the Addition of Text Message Capabilities to Their Agile Research Platform

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With Digsite’s new SMS notifications, innovation teams can quickly engage with and learn from consumers.

"Gen Z and Millennials today are less responsive to emails. Our new text message capabilities were built with them in mind."

Digsite, the technology leader in agile qualitative research, today announced the launch of text message capabilities. Market research, customer experience and innovation teams can now use Digsite’s text message capabilities to increase their consumer engagement in Digsite Sprint communities. With over 80% of Digsite participants preferring to get text reminders, this new feature maximizes consumer engagement during research projects.

“Gen Z and Millennials today are less responsive to emails. Our new text message capabilities were built with them in mind,” said Monika Wingate, Digsite Co-Founder and CEO.

Digsite Sprint communities help teams get rapid in-context feedback on purchase or usage experiences, new products, advertising and more. Digsite’s new SMS capabilities will allow participants to go straight from their text message into Digsite to complete an activity or read a new message, ensuring high engagement rates.

About Digsite
Digsite offers the fastest, most efficient way for brands to learn from and iterate with their target consumers. Recruit and launch a Digsite Sprint community in little as 24 hours. Companies can capture video or photos of experiences, mark up concepts and answer those “why” questions as they learn. Digsite customers have seen a 10x increase in the number of decisions they can inform, a 50% decrease in market research timelines and significant incremental revenue from getting better ideas to market. For more, visit https://www.digsite.com/.

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Audrey Perelshtein
Digsite
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