LOS ANGELES, July 22, 2021 /PRNewswire-PRWeb/ -- In the latest in a series of "#ThoughtLeaderThursday" webinars hosted by integrated Direct Response/Direct-to-Consumer agency Script to Screen, its Co-Founder, and Executive Creative Director Ken Kerry will join with international television commercial director Iain McLean to discuss how best to introduce the story of his new cosmetics brand, Shygirl.
How do you tell your company's story when your company is just starting out? McLean is an accomplished director who has worked with celebrities and fashion icons for brands such as Revlon and L'Oréal. This is the first time creating his own cosmetic product and he will offer tips on making the all-important first impression in the marketplace.
In this webinar, to be held on July 29, 2021 at 11:00 AM PT/ 2:00 PM ET, attendees will learn:
- Why telling your company's story clearly and compellingly is important
- How to determine what your company's story and identity are
- Where you can best tell potential customers your story
To register for this complimentary event: https://www.scripttoscreen.com/shygirl-story/
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Kerry said: "We are doubly blessed with this webinar. In Iain, we have one of the industry's best directors on hand to share his deep expertise in marketing and branding. And, also, we are going to be the first to tell the story of Shygirl, which will undoubtedly be a major player in the cosmetics industry."
Kerry serves as Executive Creative Director and Executive Producer at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara, CEO. Script to Screen has produced more long-form infomercials for more marketers than any other company.
McLean is an experienced director, DP, advertising creative director and producer and now has created his own all natural makeup line, Shygirl Los Angeles. With more than 600 commercials, DRTV projects and branded content and with a digital series under his belt, he is known for his work as a beauty director who has created for some of the biggest beauty brands in the world: Loreal, Maybelline, Cover Girl, Oil of Olay, Head and Shoulders, Herbal Essence, Levi, Guess, Liz Claiborne and Victoria's Secret, to name a few. McLean also dove into creating a branded content series with Facebook & New Zealand Tourism. This series, The Kombi Diaries, reached over 30 million people in the US alone and resulted in a 26% year over year increase in sales for tourism in New Zealand.
About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Amazon, Bare Escentuals, Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, Ehealthinsurance, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L'Oréal, Nescafé, Netspend, Nugenix, Nutrisystem, Omaha Steaks, philosophy, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer, and Wahl are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels in both offline and online of their DRTV campaigns.
Media Contact
Frank Tortorici, Marketing Maven, 908-875-8908, [email protected]
SOURCE Script to Screen
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