Disaronno Launches New TV Global Campaign: “Disaronno: The Endless Dolce Vita”

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New Commercial Highlights Disaronno’s Ties To Timeless, Italian Sophistication

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Disaronno, a symbol for Italian sophistication worldwide, returns with an international campaign called “Disaronno: The Endless Dolce Vita.” The global campaign features a new commercial that will be promoted across Disaronno’s social media channels (Instagram, Facebook and Snapchat) and will air on TV in the US during November and December.

Exploring the world through a Disaronno lens, the commercial illustrates the brand’s elegance and taste, tradition and contemporaneity, and unmistakable Italian style. With dramatic black and white photography, the commercial is set in Rome, the “Eternal City” of unique and timeless beauty. Rome is the ideal backdrop for a contemporary, charming and endless dolce vita, a desirable lifestyle that is part of the country's “Made in Italy” DNA.

“This commercial pays tribute to the values that Disaronno upholds. For us, the idea of 'Made in Italy' is not only about timeless style and elegance, but also something that connects us back to our origins. Which is the balance of tradition, innovation and passion that drives everything we do. Even in these challenging times, our team has decided to tackle new projects. In addition to Disaronno The Endless Dolce Vita campaign, we have launched several new products including Disaronno Sour - a ready-to-drink canned cocktail - and Disaronno Velvet - Disaronno’s newest innovation that combines cream liqueur with the unique taste of Disaronno and enjoyed over ice,” says Ignacio Llaneza, Vice President of Brand & Trade Marketing for Disaronno International USA.

The commercial highlights the essential ingredients needed to capture the endless dolce vita such as style, grace, and the desire to connect and share moments of enchanting beauty. At the center of this sought-after lifestyle, the commercial depicts the most authentic essence of Disaronno, the world's favorite Italian liqueur¹, which has captivated entire generations all over the world with its great character, unique flavor and incredible versatility.

Within the United States, viewers can watch the full commercial on YouTube or on any of the following networks: AMC, BBC America, BET, Bravo, CMT, Comedy Central, Cooking Channel, Discovery, DIY, E!, ESPN, Food Network, Freeform, FX, FXX, Hallmark, Hallmark M&M, HGTV, History Channel, ID, IFC, Lifetime, MSNBC, MTV, MTV2, OWN, Oxygen, Reelz, TBS, TLC, TNT, Travel Channel, TV Land, USA Network, VH1, Vice and WETV.

Note¹: source IWSR 2019 - International Wine & Spirit Research

Disaronno® is the world’s favorite Italian liqueur. Featuring an original taste and unmistakable aroma, Disaronno stands out on the world stage with distribution in more than 160 countries. The Disaronno bottle has a unique design and a cap, which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. Disaronno is a pleasure to enjoy on the rocks as well as in its various mixed drinks, including the new Disaronno Fizz. Recognizable and versatile, it makes every cocktail one-of-a-kind.

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Collin Smith
Colangelo & Partners
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