“Our strategic partnership will enable B2B marketers to leverage DiscoverOrg’s data and CaliberMind’s analytics and attribution in one platform, creating an invaluable single source of sales and marketing truth.”
BOULDER, Colo. (PRWEB) August 28, 2019
DiscoverOrg, the leading Sales Intelligence provider and CaliberMind the leading B2B Customer Data Platform, today announced a strategic go-to-market partnership and product integration that allows mutual customers to eliminate data silos, improve data quality, link anonymous and known activity, and provide a more comprehensive view of buyer journeys.
“Our strategic partnership will enable B2B marketers to leverage DiscoverOrg’s data and CaliberMind’s analytics and attribution in one platform, creating an invaluable single source of sales and marketing truth”, said Raviv Turner, CEO of CaliberMind.
Under the new partnership, CaliberMind’s customers are able to seamlessly enrich their company and contact information via a one-click connector to the DiscoverOrg database with company information including company name, description, address, phone number, ticker symbol website URL as well as contact information including full name, title, employee details page URL address and reference date. DiscoverOrg data is available via an add-on data bundle.
DiscoverOrg’s customers can use CaliberMind’s account engagement score, marketing ROI reports and advanced use of CaliberMind’s new Chain-Based Attribution AI to effectively measure marketing performance across the entire customer journey. CaliberMind is available as a software subscription service.
“Adding advanced analytics and data management capabilities from CaliberMind accelerates DiscoverOrg’s evolution into a comprehensive data platform and increases its value to customers,'' says Katie Bullard, President of DiscoverOrg.
B2B Customer Data Platforms represent a new and emerging category that helps marketers get closer to the holy grail of 360-degree view of their customers’ history, behaviors, and intent. CaliberMind’s CDP consists of a core database that functions as a prepackaged data lake, advanced data integration and management capabilities to build unified customer profiles, and deep analytics for marketing segmentation and reporting.
Best in class B2B marketers are already using CDP to overcome their data management challenges and deliver better results by integrating data silos, improving data quality, connecting anonymous and known behavior, and providing a more comprehensive view of buyer journeys.
“CaliberMind gives marketers the ability to effectively and efficiently track the entire customer journey from anonymous activity to closed won opportunity; track detailed contact and account engagement across channels, programs, and content; and gain visibility into marketing analytics including: attribution, funnel metrics and return on marketing investment,'' said Rachel Meranus, Chief Marketing Officer at Botify.
CaliberMind’s B2B Customer Data Platform was recently named a ‘Strong Performer’ on a new B2B CDP Wave Report by an independent research firm and was ranked the highest among other B2B CDP providers on its tech integration, marketing analytics and attribution solutions.
B2B marketing analytics represents a significant segment of the overall B2B sales and marketing information space and is growing as spending shifts from data alone to deeper insights and activation. CDPs are becoming one of the fastest growing segments within the sales and marketing information landscape.