In the latest Disruption Interruption Podcast episode, host Karla Jo Helms talks with Lee Roquet, CEO of Finch, a leading e-commerce marketing firm. They discuss the importance of ongoing improvements in e-commerce data management, emphasizing the use of AI and machine learning to gain insights from large datasets. Roquet highlights the need for integration across various systems and platforms, promoting a unified approach to data handling in e-commerce.
TAMPA BAY, Fla., April 23, 2024 /PRNewswire-PRWeb/ -- Several key challenges businesses face in marketing technology and data management include data quality, cybersecurity, integration, and fostering a data-driven culture. Poor data quality can lead to flawed insights, while cybersecurity concerns threaten financial losses and reputational damage. (1) In this discussion with Karla Jo (KJ) Helms, host of the Disruption Interruption podcast, Lee Roquet, a dynamic leader renowned for his passion-driven approach to delivering exceptional customer service, delves into Finch's transformative journey from traditional e-commerce practices to data-driven strategies. He unveils new methods reshaping the e-commerce landscape, emphasizing innovation and transparency. "Our goal is to empower agencies to not only deliver exceptional results for their clients but also to thrive in an increasingly competitive market," he explains. "We're redefining the way agencies approach data, putting the power of advanced analytics and storytelling at their fingertips."
MarTech and E-commerce Data Management
Marketing technology, or MarTech, is a term that encompasses specific software applications used to build, automate, track, and improve marketing efforts. Many kinds of industries rely on MarTech to increase the efficiency of their marketing efforts—and to better understand what resonates (or does not) with different audiences. (2)
Data management plays a critical role in the ever-evolving landscape of e-commerce, through its transformative impact on customer engagement and business growth. Helms and Roquet delve into how, by adopting efficient data handling approaches, e-commerce vendors can unlock valuable insights and enhance the overall customer experience through personalized recommendations and targeted marketing efforts. Roquet explains the value of initiatives like the AI Think Tank and how Finch empowers its team to drive tangible results and propel business growth.
Roquet also addresses the challenges facing the e-commerce space, highlighting the need for accountability. "Being an agency these days is kind of dirty," he expresses. "There's a lot of overpromising and underdelivering." With Finch's platform, Roquet aims to address these challenges by centralizing data, enabling agencies to deliver clear insights and enhance client relationships.
Empowering E-commerce through Collaborative Storytelling
Roquet emphasizes the significance of storytelling in conveying the value of data. "If you understand the data, you own the narrative and can drive collaboration and shared success," he asserts.
Roquet remains committed to driving innovation and empowering businesses to thrive in an ever-evolving digital ecosystem. By providing transparent, data-driven insights, the platform fosters stronger client-agency relationships and facilitates more meaningful conversations around strategy and performance.
Links:
Disrupting MarTech Data Analysis in eCommerce: Lee Roquet's Data-Driven Agency Revolution: https://omny.fm/shows/disruption-interruption/disrupting-martech-data-analysis-in-ecommerce-lee
LinkedIn: https://www.linkedin.com/in/leeroquet/
Company Website: https://finch.com/
Disruption Interruption is the podcast where you will hear from today's biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
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About Disruption Interruption™:
Disruption is happening on an unprecedented scale, impacting all manner of industries— MedTech, Finance, IT, eCommerce, shipping, and logistics, and more—and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, "THAT'S IT! I'VE HAD IT!"? Time to Disrupt and Interrupt with host Karla Jo "KJ" Helms, veteran communications disruptor. KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits—and not-so-common—that are changing our economic markets… and lives. Visit the world's key pioneers that persist to success, despite arrows in their backs at http://www.disruption-interruption.com.
About Lee Roquet:
Lee Roquet is the CEO of Finch, a leading e-commerce marketing company recognized for its data-driven strategies driving revenue growth. With a global team, Lee focuses on reshaping e-commerce through prioritizing growth and customer satisfaction. Formerly the VP of Customer Experience at Finch, he was instrumental in the company's evolution into a SaaS software leader. Lee also serves as an Advisory Board Member at Red Pepper Software, contributing to projects aimed at enhancing customer experiences and driving business growth. With over 25 years of experience in SaaS, Lee is acclaimed for his expertise in Experience Management, Customer Success Operations, and fostering positive team cultures. Notable roles include Chief Customer Officer at Yellowfin and leadership positions at DECKED and Marketron. Additionally, he hosts the Finch Happy Hour Podcast, providing valuable insights to industry professionals.
About Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
References
1. "The Top Data Management Challenges Businesses Face Today and How to Overcome Them." RSS, 13 Oct. 2023, http://www.capellasolutions.com/blog/the-top-data-management-challenges-businesses-face-today-and-how-to-overcome-them.
2. "Martech: What It Is, Why It's Important, and Relevant Careers." Coursera, 30 Jan. 2024, http://www.coursera.org/articles/martech.
Media Inquiries:
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727-777-4619
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SOURCE Disruption Interruption
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