Nitzan Shaer, CEO of WEVO, joins the Disruption Interruption podcast to discuss how AI is helping businesses rebuild trust in an era where consumer confidence is facing significant challenges. He explains how WEVO's AI platform predicts customer reactions, helping companies meet rising expectations, avoid costly mistakes, and prioritize transparency—key to regaining trust and driving business success.
TAMPA BAY, Fla., Feb. 4, 2025 /PRNewswire-PRWeb/ -- Consumer trust is at an all-time low—72% of the public trusted companies less than a year ago. At the same time, 60% of consumers say that as AI advances, trust becomes even more critical, making transparency an indispensable necessity. (1) In the latest episode of the Disruption Interruption podcast, Nitzan Shaer, serial entrepreneur and CEO of WEVO, explores with host Karla Jo Helms (KJ) how AI is reshaping the way businesses understand and engage with their customers. "AI is helping us step into the shoes of each of our target audiences," Shaer explains. "At WEVO, we're shifting left by evaluating, making decisions, and gathering customer feedback earlier in the process to create better products and save on wasted costs."
Seamless or Forgettable: How User Experience Defines Brand Success
Brand loyalty is becoming increasingly fragile. "32% percent of consumers will consider switching brands after just one bad experience," Shaer notes. "If that happens two or three times, over 50% will look for an alternative. The willingness to switch is very high."
As people spend more time online, their expectations for seamless, intuitive interactions continue to rise. Yet, many businesses still struggle to meet these demands, leading to costly consequences. With endless options just a click away, the impact of poor digital experiences extends beyond frustration—it directly affects brand loyalty and revenue.
"We are surrounded by alternatives, and customers are no longer willing to tolerate friction," explains Nitzan Shaer, CEO of WEVO. "Whether it's booking a vacation or making an online purchase, users expect speed and efficiency. If the experience isn't seamless, they move on."
Putting Customer Experience First
While speed to market was once the top priority, many companies began to recognize the hidden cost of rushing an unfinished product. "Brands are starting to realize that if they launch fast and piss off a bunch of users… those users may never return," notes Shaer.
He highlights how companies like MasterCard refuse to A/B test their way to a better product at the expense of customer trust. Instead, they demand that every new feature or digital experience meets a high standard from day one.
"They told me, 'We are no longer willing to use our customers as guinea pigs,'" Shaer shares. Reflecting on this shift, he adds, "I believe that three years from now, people will look back on marketing and product in 2024 and say that we were in the dark ages—because we were willing to experiment on our customers rather than delivering outstanding experiences on day one."
The Simulation Era: How WEVO's AI-Driven Feedback Protects Customers
We're entering a new era where AI is not just creating content but evaluating it—marking the beginning of the simulation era. "You can now predict how different personas, sub-personas, and even micro-personas will react to an ad, digital experience, or new feature before it ever goes live," Shaer says.
This shift isn't just about efficiency; it's about protecting customers from bad experiences while saving companies millions in wasted development and marketing costs. By integrating AI-driven feedback earlier, companies can avoid the expense of developing and launching flawed products. "Most importantly, we're protecting customers from seeing bad products," concludes Shaer.
Links
Disrupting Digital Experiences: WEVO's AI Revolutionizes Conversion Rates
https://omny.fm/shows/disruption-interruption/disrupting-digital-experiences-wevo-s-ai-revolutio#sharing
LinkedIn: https://www.linkedin.com/in/nshaer/
Company Website: http://www.wevoconversion.com
Disruption Interruption is the podcast where you will hear from today's biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
Disruption Interruption can be listened to in Apple's App Store and Spotify.
About Disruption InterruptionTM
Disruption is happening on an unprecedented scale, impacting all manner of industries— MedTech, Finance, IT, eCommerce, shipping, logistics, and more—and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, "THAT'S IT! I'VE HAD IT!"? Time to Disrupt and Interrupt with host Karla Jo "KJ" Helms, veteran communications disruptor. KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits—and not-so-common—that are changing our economic markets… and lives. Visit the world's key pioneers that persist to success, despite arrows in their backs at http://www.disruption-interruption.com.
About Nitzan Shaer
Nitzan Shaer is a visionary entrepreneur and seasoned product leader with a proven track record of building successful companies. As CEO and Co-founder of WEVO, he is revolutionizing user research by leveraging AI to deliver fast, reliable insights that empower data-driven decision-making. WEVO represents Shaer's fourth entrepreneurial venture, reflecting his continuous passion for understanding human behavior and building impactful products. Prior to WEVO, he co-founded High Start Group and served as COO of Mobivox. He also led the Mobile Phones Product Group at Skype, where he gained invaluable experience in designing and delivering exceptional user experiences across diverse global markets.
Before founding WEVO, Shaer recognized the critical need for faster, more reliable user research, particularly in today's rapidly evolving digital landscape. He envisioned a platform that could deliver actionable insights in minutes, enabling teams to make informed decisions with confidence. Shaer's entrepreneurial journey is marked by a strong foundation in product management. He previously served as Head of the Mobile Phones Product Group at Skype and Senior Product Manager at Microsoft, where he honed his skills in strategy, partnerships, and delivering exceptional user experiences.
With an MBA from Harvard Business School, Shaer possesses a unique blend of business acumen and a deep understanding of human behavior. His leadership at Skype, where he successfully navigated the complexities of global markets, demonstrates his ability to lead high-performing teams and drive innovation. Shaer embodies the entrepreneurial spirit, believing in bold vision, active listening, and rapid execution. He is driven by a desire to create a positive impact on the world by empowering businesses to build products and services that truly resonate with their users.
About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
References
1. Salesforce. "New Research Shows How AI Agents Can Step in as Consumer Trust Slips." Salesforce, 31 Oct. 2024, salesforce.com/news/stories/ai-customer-research/.
Media Inquiries:
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727-777-4629
Media Contact
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