In this episode of the Disruption Interruption podcast, host Karla Jo Helms sits down with Martha Montoya, CEO of Agtools Inc., to discuss the latest innovations in agricultural technology. Armed with degrees in chemistry and biology, Montoya pushes the boundaries of what's possible in Agtech and shares her insights on Agtools Inc.'s revolutionary impact on the agricultural industry.
TAMPA BAY, Fla., July 8, 2024 /PRNewswire-PRWeb/ -- Long gone are the days when old tractors and horse-drawn machines were the only tools for farmers; it's been estimated that just last year 89.31% of agricultural producers implemented advanced equipment such as unmanned vehicles, including autonomous tractors. (1) Karla Jo Helms, host of the Disruption Interruption podcast, is joined by Martha Montoya, the dynamic founder and CEO of Agtools Inc., to address the new challenges that this tech revolution has introduced in the agricultural sector. Under her leadership, Agtools Inc. harnesses the power of dynamic analytic data to overhaul the decision-making process across the agricultural supply chain. "Understanding the brain and the thinking process of farmers is crucial," says Montoya. "You can have all the technology in the world, but if you don't understand the human being making the changes on the farm, it's like hitting a wall continuously."
Transforming Agriculture Through Data-Driven Insights
Agtools Inc. transforms the food supply chain with real-time data integration from 113 countries, leveraging advanced technology to enhance efficiency and decision-making across farming to consumer stages.
Montoya highlights data's transformative role in agriculture, noting a shift in buying decisions towards understanding the broader farming ecosystem, including environmental impacts and market conditions. She underscores the human factors essential for sustainable solutions, highlighting that 95% of farms globally are family-owned and emphasizing the influence of family dynamics on effective farming practices.
Enhancing Food Production Transparency and Sustainability
Agtools promotes food production transparency and efficiency, emphasizing consumer awareness of food origins and global supply chains while enhancing farm sustainability through effective resource management. Beyond farms, Agtools impacts the supply chain and financial sectors, with Montoya advocating for women's empowerment in farming and finance.
Empowering Women and Future Farmers: Agtools' Vision for Agriculture
Montoya shares her optimism about the future of farming, driven by young farmers adopting data and new technologies, with Agtools continuing to focus on empowering them with advanced market intelligence for sustainable agricultural innovation.
The impact of Agtools' data-driven approach extends beyond farm management. It influences the entire supply chain, including financial institutions. "Women play a significant role in farming and finance," Montoya highlighted. "They are often the ones dealing with the financial aspects of farming. By providing them with data, we empower them to make better decisions and secure better financial outcomes."
Links:
Disrupting the Global Agriculture Supply Chain, with Martha Montoya of Agtools
https://omny.fm/shows/disruption-interruption/disrupting-the-global-agriculture-supply-chain-wit
LinkedIn: https://www.linkedin.com/in/martha-montoya-483908/
Company Website: https://www.agtechtools.com/
Company LinkedIn: https://www.linkedin.com/company/agtools/
Disruption Interruption is the podcast where you will hear from today's biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
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Disruption is happening on an unprecedented scale, impacting all manner of industries— MedTech, Finance, IT, eCommerce, shipping, logistics, and more—and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, "THAT'S IT! I'VE HAD IT!"? Time to Disrupt and Interrupt with host Karla Jo "KJ" Helms, veteran communications disruptor. KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits—and not-so-common—that are changing our economic markets… and lives. Visit the world's key pioneers that persist to success, despite arrows in their backs at http://www.disruption-interruption.com.
About Martha Montoya
Martha Montoya is the Founder and Chief Executive Officer at Agtools, a game-changing analytic data service delivering real-time market intelligence for over five hundred specialty crops. Utilizing a SaaS platform, Agtools provides essential indicators such as crop volumes, weather patterns, pricing trends, and macroeconomic factors to optimize decision-making for producers and buyers.
With over 30 years of global experience in IT, telecommunications, food, agriculture, and supply chain management, Martha's career began in agricultural sourcing across the Americas. Her leadership extends to setting up production lines worldwide, engaging with diverse stakeholders from small farms to government entities and industrial buyers across Europe, Russia, and the United States. Martha holds formal degrees in Chemistry and Biology, complemented by postgraduate courses from prestigious institutions including the University of Chicago, Tuck School of Business at Dartmouth, Stanford University Entrepreneurial program, and UC Davis Institute for Food, Agriculture, and Health Entrepreneurship.
About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
References
1. Deb, Trishita. "Precision Farming Statistics 2024 by Agri-Tech, Resources, Growth." Market.us Media, 22 Apr. 2024, media.market.us/precision-farming-statistics/#:~:text=Use%20of%20Machines%20in%20Crop%20Production&text=Unmanned%20vehicles%2C%20including%20tractors%20and. Accessed 3 July 2024.
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