Disruption Interruption podcast host and veteran communications disruptor, Karla Jo Helms, recently sat down with Eve Halimi, Co-Founder and Co-CEO of Alinea, to find out how she is disrupting the misconceptions surrounding investing by Gen Zers.
TAMPA, Fla., May 9, 2023 /PRNewswire-PRWeb/ -- Gen Z, comprising almost 30 percent of the global population, is frequently lauded for being innovative, entrepreneurial and open-minded. But there is one skill they lack: financial literacy. Their ignorance of this subject risks derailing their future.With the widespread access to various financial and investment products available to anyone with a phone and internet connection, educating Gen Z on the inherent dangers becomes even more critical.(1)
Enter disruptor Eve Halimi, Co-Founder and Co-CEO of Alinea, the latest Y Combinator female founded FinTech startup that empowers the next generation of investors, who explains to Karla Jo Helms, the host of the Disruption/Interruption podcast howsheis working to educate GenZ through digital and social initiatives to invest in the things that matter to them most.
Halimi feels that the best part of her day is talking to a customer who tells her that she came from an immigrant family and was never given the confidence to feel like an investor. One reason is because of the image that a typical investor is that of a guy working on the New York Stock Exchange. Halimi's Alinea is a brand that made her feel included and accepted.
- Why Gen Z isn't interested in investing and how it will impact the economy long term
- How Alinea is meeting the pent-up demand for investment education
- Why breaking through investment stereotypes is critical for social advocacy, including climate change
- How Alinea approached digital customer research
- The importance of micro training for investment education
Disruption Interruption is the podcast where you'll hear from today's biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
Disruption Interruption can be listened to via the Podbean app and is available on Apple's App Store and Google Play.
About Disruption Interruption:
Disruption is happening on an unprecedented scale, impacting all manner of industries — MedTech, Finance, IT, eCommerce, shipping and logistics, and more — and COVID has moved their timelines up a full decade or more. But WHO are these disruptors, and when did they say, "THAT'S IT! I'VE HAD IT!"? Time to Disrupt and Interrupt with host Karla Jo "KJ" Helms, veteran communications disruptor. KJ interviews bad a**es who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits — and not-so-common — that are changing our economic markets … and lives. Visit the world's key pioneers that persist to success, despite arrows in their backs at http://www.disruptioninterruption.com
About Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.
Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
About Eve Halimi:
Eve Halimi is the Co-Founder and Co-CEO of Alinea, an investing app created for Gen Z's which allows users to grow their money by investing in what matters to them. Alinea redesigns the investing experience by creating an inclusive community catering towards the diverse generation and demographics who have been overlooked. Alinea offers bundles of stocks based on a theme or strategy. Halimi gained extensive experience empowering brands to build better digital experiences working in strategy at Contentsquare, a growth stage data analytics startup, bringing that expertise to Alinea. Halimi expanded her involvement using analytic platforms to track and visualize billions of digital behaviors, delivering intelligent recommendations to grow revenue, increase loyalty and fuel innovation. Prior to creating Alinea, Halimi held multiple positions at financial institutions and hedge funds such as Goldman Sachs, Boussard & Gavaudan and Halister Partners. She founded her first community-based application at the age of 15 and after interning in finance on both the buy and sell side. Halimi co-founded an event planning start up that gathers young creators and ambitious individuals through upscale events that promote brands and products by young entrepreneurs. In 2019, Halimi graduated from Barnard College, Columbia University with a bachelor's in economics where she was an active member of Columbia's Organization of Rising Entrepreneurs, Smart Women Securities, Kappa Alpha Theta and the Marketing Committee of Columbia Women Business Society. Alinea is backed by Y Combinator, a startup fund providing resources that support founders throughout the life of their company, teaching the basics of starting a company.
(1) Pinto, Marilyn. "Why Financial Literacy is a Vital Tool for Gen Z's Success in the Job Market", The National News.com, 21 April 2023, thenationalnews.com/weekend/2023/04/21/why-financial-literacy-is-a-vital-tool-for-gen-zs-success-in-the-job-market/.
Karla Jo Helms, JOTO PR™, 727-777-4619, [email protected]