Disruption Interruption podcast host and veteran communications disruptor, Karla Jo Helms, recently sat down with Dan Balcauski, Founder and Principal Consultant at Product Tranquility, to find out how he is disrupting the world of high-volume B2B SaaS pricing.
TAMPA BAY, Fla., Dec. 13, 2023 /PRNewswire-PRWeb/ -- In January 2023 Salesforce, one of the largest SaaS companies in the world, eliminated 8,000 jobs amid an effort to boost profits in a global tech layoff trend. They recently restored 40% of the headcount, marking a new direction in restructuring. (1)
Enter disruptor Dan Balcauski, pricing and product strategy expert, who explains to Karla Jo Helms, the host of the Disruption/Interruption podcast, how the critical role of adapting to customer needs, navigating market dynamics, and the essential strategies for growing a SaaS company are impacting today's dynamic landscape. Dan's insights on the future of SaaS, and guidance on how businesses can effectively retain and monetize their offerings in the evolving landscape will give you a fresh perspective on creating value for customers.
Balcauski injects reasoning into the consequences of slashing headcount and the truth behind the "grow at all costs" belief in SaaS businesses. He notes that "I think the fundamental problem that companies are faced with now is that you can't cut your way to growth."
Key takeaways:
- The importance of listening to feedback and research in a dynamic market
- The challenges faced by B2B SaaS companies in daily operations
- Real-world strategies for growing SaaS companies in today's market
- How to retain and monetize SaaS businesses in 2024
Links:
LinkedIn: https://www.linkedin.com/in/balcauski/
Company website: https://www.producttranquility.com/
Disruption Interruption is the podcast where you'll hear from today's biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
Disruption Interruption can be listened to via the Podbean app and is available on Apple's App Store and Google Play.
About Disruption Interruption:
Disruption is happening on an unprecedented scale, impacting all manner of industries — MedTech, Finance, IT, eCommerce, shipping and logistics, and more — and COVID has moved their timelines up a full decade or more. But WHO are these disruptors, and when did they say, "THAT'S IT! I'VE HAD IT!"? Time to Disrupt and Interrupt with host Karla Jo "KJ" Helms, veteran communications disruptor. KJ interviews bad a**es who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits — and not-so-common — that are changing our economic markets … and lives. Visit the world's key pioneers that persist to success, despite arrows in their backs at http://www.disruptioninterruption.com
About Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.
Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
About Dan Balcauski:
As the principal consultant for Product Tranquility, Dan helps high-volume B2B SaaS CEOs define pricing and packaging for new products. He is a TopTal certified Top 3% Product Management Professional and helps teach the Kellogg Executive Education course on Product Strategy. Over the last 15 years, Dan has managed multiple products throughout the product life-cycle from new concept incubation, product launch, product maintenance, platform transitions, and end of life. Dan has worked in both consumer and B2B companies, across consumer internet, mobile, IT software, and test and measurement hardware and software in addition to company sizes ranging from startups to publicly traded multi-national enterprises. Dan has a Bachelor of Science in Computer Engineering from Iowa State University and an MBA from the Kellogg School of Management at Northwestern University.
References:
1) Ford, Brody. "Salesforce to Hire 3,300 People After Layoff Earlier This Year", Bloomberg, 14 September 2023, bnnbloomberg.ca/salesforce-to-hire-3-300-people-after-layoffs-earlier-this-year-1.1971707.
Media Contact
Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com
SOURCE Disruption Interruption
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