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Ditch Tradition -- Gen Z Brides Want Beachwear Over Classic Wedding Gowns


News provided by

La Chenille

Apr 20, 2023, 15:45 ET

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La Chenille Bridal Bikini Spring 2024
La Chenille Bridal Bikini Spring 2024

Alternative bridal apparel is on the rise as demand for classic gowns drops. 72% of weddings take place fully or partially outdoors. With the recent closing of many traditional bridal gown shops, the push towards alternative wedding attire, such as bridal bikinis and beachwear, is more evident now than ever.

LOS ANGELES, April 20, 2023 /PRNewswire-PRWeb/ -- Modern brides are opting for non-traditional bridal events, looking for ways to create memorable photos and bridal experiences that reflect on the couple's lifestyle over the wedding traditions of the past. The Knot recently reported that 72% of weddings take place fully or partially outdoors. With the recent closing of many traditional bridal gown shops, the push towards alternative wedding attire is more evident now than ever. La Chenille Bridal Bikinis triumphant first year on the market serves as further proof that the current bride is ditching the traditional wedding dress look and seeking beautiful bridal beachwear. Whether on a boat for a bachelorette party or marrying on a paddleboard, La Chenille Bridal Bikinis are elegant, special, and made of the highest quality materials on the market.

La Chenille Bridal Bikini launched its newest collection of high-end bridal swimwear during New York's Bridal Fashion Week 2023 in April. The Coastal de la Casa collection was inspired by the spirit of extravagant bachelorette parties, romantic honeymoons and destination weddings and elopements.

"Gen Z brides are steering clear of classic bridal dresses and opting for more expressive options tailored to their poolside bachelorettes, destination beach weddings or elopements and honeymoons," says La Chenille founder Demi Thomas

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With vibrant images of top bridal destinations like the Mediterranean Sea and Caribbean islands in mind, designer and founder Demi Thomas wove in notes of romantic vines and tropical flowers that twist and turn into a ballad of premium bridal swimwear. Pearl details, beaded appliques, and elaborate bows continue the island motif.

La Chenille Bridal Bikini is the first designer brand to pioneer luxury in bridal swimwear. The brand is ideal for brides looking to elevate their bridal experiences and incorporate chic sophistication into their bachelorette parties, bridal showers, honeymoons, elopements, and beach weddings. The collection ranges from $1,300 to $10,000 and features swimsuits, coverups, and trains.

La Chenille is available at lachenillebridalbikini.com. Sizes range from small to large. The latest collection will be available as of August 2023.

Follow on IG @lachenillebridalbikini

SHOW SPONSORS: Good Clean Wine, The Makeup Academy of New York, Irene Forte Skincare and Bellefixe Hair Accessories

For photos from the show, please click this link.

Media Contact

Julia Labaton, RED PR, 6465283969, [email protected]

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SOURCE La Chenille

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