Integration allows dive shops to prompt customers to round up purchases to support global ocean conservation
PROVO, Utah, Oct. 29, 2026 /PRNewswire-PRWeb/ -- Dive Shop 360, an Official PADI Partner and all-in-one, cloud-based point of sale (POS) software built for dive retailers, today announced a new integration, in partnership with the PADI AWARE Foundation, that gives dive shops the ability to prompt customers to donate to ocean conservation directly from the Dive Shop 360 point of sale system.
Today's divers rarely carry cash or pay with exact change, which has made the donation jar at the dive counter a thing of the past. The integration with PADI AWARE, which will be available to all Dive Shop 360 customers, prompts shoppers to round up their card purchases on the POS terminal at the time of sale, noting that the donation will go to the PADI AWARE Foundation.
The PADI AWARE Foundation has been a registered nonprofit since 1992, with registered charities in the United States, United Kingdom, and Australia. Its mission is to drive local action for global ocean conservation through citizen science, public policy, and community grants. Its programs include Dive Against Debris®, Adopt the Blue™, shark and ray protection, and a Community Grant Program that funds local conservation projects led by dive centers and community-based nonprofits. PADI AWARE has helped secure international protection for more than 100 species of sharks and rays, and in 2024 directed 79% of every donation to ocean conservation programs.
"Divers are some of the most passionate ocean advocates there are, and our dive shop customers have always looked for ways to give back to the places they dive," said Summer Halstead, Director of Customer Experience at Dive Shop 360. "This integration makes it simple for every shop to turn everyday purchases into real support for ocean conservation, right at the counter, without adding any extra work for their staff."
"PADI AWARE is excited to partner with Dive Shop 360," said Mike McTernan, Director of Campaigns & Development at the PADI AWARE Foundation. "This partnership will help us reach the divers that power our work at a point when they are actively engaged in scuba diving. Every small donation helps us expand the reach of our global programs, enabling divers to stand up for and protect the reefs we all love."
The PADI AWARE integration builds on Dive Shop 360's existing PADI partnership. Dive shops already use Dive Shop 360 to manage PADI courses, assign eLearning codes and track certifications, and can now enroll divers in PADI Club™ right at checkout. Club members receive Scuba Diving® magazine, up to 20% off 19 PADI eLearning® courses, a free PADI ReActivate® refresher and more, with PADI covering the cost of the discounts rather than the shop. PADI Club has more than 114,000 active members and a 69% renewal rate, and members take continuing education courses at 30%, compared with 18% for nonmembers.
Dive Shop 360 will be at DEMA Show 2026 in New Orleans, Louisiana, November 3–6. Attendees can see the PADI AWARE and PADI Club integrations in action at booth #2232, and Dive Shop 360 customers can reserve a 45-minute walkthrough with the support team.
To learn more and book a time to meet at DEMA, visit diveshop360.com/dema-customer-support.
About Dive Shop 360
Dive Shop 360 is the all-in-one, cloud-based point of sale software built for dive retailers and an Official PADI Partner. Designed with input from thousands of dive professionals over 20 years, Dive Shop 360 brings courses and certifications, rentals, gear repairs, trips, e-commerce, and payments together in a single system, with integrations to PADI, SSI, and SDI/TDI/ERDI/PFI. For more information visit www.diveshop360.com.
About the PADI AWARE Foundation
The PADI AWARE Foundation is a publicly funded nonprofit with three registered charities across the globe, working to drive local action for global ocean conservation. Backed by PADI and its worldwide network of dive centers, resorts and instructors, PADI AWARE mobilizes divers to remove marine debris, protect vulnerable species, expand marine protected areas, and fund community-led conservation through its grant program. For more information visit www.padiaware.org.
Media Contact
Maddie Esper, 0to5 for Dive Shop 360, 1 980.253.3833, [email protected]
SOURCE Dive Shop 360
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