Dogtown Media and Late Sunday Afternoon Partner with Schusterman Family Foundation to Provide Protective Masks for Frontline COVID-19 Healthcare Workers

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In reaction to the shortfall in personal protective equipment, mobile technology studio Dogtown Media has teamed up with apparel company Late Sunday Afternoon to provide healthcare workers and patients with protective masks through a 1-for-1 donation campaign. The Schusterman Family Foundation has aided this effort with a generous micro-grant.

As the novel coronavirus (COVID-19) continues to wreak havoc around the world, medical providers are struggling with short supplies of personal protective equipment (PPE). To address this growing problem, mobile app developer Dogtown Media has teamed up with apparel company Late Sunday Afternoon and the Schusterman Family Foundation. Together, the three organizations are donating reusable, washable protective masks to healthcare facilities across the United States.

When the state of California was hit with its first few cases of COVID-19, Late Sunday Afternoon Founder and CEO Matthew Schildkret immediately shuttered his clothing shop’s doors. His business was considered non-essential, and he did not want to put the health of his employees at risk. But as the coronavirus crisis unfolded in the U.S., it became clear that medical facilities needed all the help they could get. The current PPE shortage leaves numerous healthcare providers and patients susceptible to contracting and spreading COVID-19. Desperate times call for innovative measures.

Schildkret discussed the dilemma with Dogtown Media Co-Founder and CEO Marc Fischer. Together, the two created a strategy to help out: Create a 1-for-1 protective mask donation campaign. Within the first hour of launching, the campaign received hundreds of orders. To deal with the demand, Schildkret immediately sprung into action. He retooled his clothing company’s equipment and brought in a few of his team members to ramp up production. Within a week, the campaign quickly scaled to thousands of placed orders per day.

Fischer sought ways to amplify his and Schildkret’s efforts. Fortunately, the Charles and Lynn Schusterman Family Foundation was more than happy to help. The organization has offered to provide a generous micro-grant of $2500. With these funds, Schildkret and Fischer plan to send protective masks to multiple organizations, including Minneapolis-based nonprofit Allina Health; New York-Presbyterian/Columbia University Medical Center; Columbus Colony Elderly Care in Ohio; and other care facilities across the nation.

Located in Los Angeles, Late Sunday Afternoon is a clothing company that hand-crafts functional, comfortable, and stylish apparel. It sources materials locally and employs a conscientious production process to promote zero waste and sustainability.

The Charles and Lynn Schusterman Family Foundation is a global philanthropic organization that strives to improve lives by empowering communities and advancing equity. It invests in efforts that enhance public education and address the needs of marginalized individuals.

Headquartered in Venice Beach, California, Dogtown Media is a mobile technology studio that leverages disruptive design strategies and dynamic development to deliver industry-leading apps. To date, the company has created over 200 mobile apps in industries including Healthcare app development, IoT, and Artificial Intelligence.

For more information about Late Sunday Afternoon’s 1-for-1 campaign, click here.

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Ben McDermott
Dogtown Media
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