Doing Things Media Hires Todd Anderman as President; Adds to Board of Directors, Advisors
Creators of the Internet's Funniest Memes and Viral Videos Welcomes Chris M. Williams (Founder & CEO, pocket.watch), Dan Weinstein (Co-Founder & President, Studio71) and Gabe Gordon (Co-Founder, Reach Agency) as Advisors. Founding partner Max Benator joins Board of Directors
ATLANTA, Oct. 15, 2019 /PRNewswire-PRWeb/ -- Doing Things Media (DTM) has added the former CRO of Group Nine Media, Todd Anderman, as president in a newly minted role. Also joining the organization as Advisors are digital media leaders of online video, entertainment and advertising.
Doing Things Media has built a highly engaged audience of close to 40 million followers across 20+ unique brands, inclusive of @AnimalsDoingThings (5.5M), @ShitheadSteve (5.2M), @NoChaser (8.8M) and @MiddleClassFancy (1.5M) on social platforms Instagram, Facebook, TikTok, and YouTube. In the company's two-year history, it has built a profitable and diversified digital media business which includes branded content, consumer products, video licensing and television development. Recent projects include licensing content to MTV's Ridiculousness and co-creating and producing "Howie Mandel's Animals Doing Things" television series on Nat Geo WILD, which just aired its second season.
Anderman most recently spent the past six-plus years at Group Nine Media and Thrillist. Anderman has deep experience building digital businesses at traditional media companies such as Dennis Publishing and Hachette Filipacchi Media. In his new role, Anderman will support aggressive plans including audience growth, new channel development and acquisition, consumer product launches and long-term revenue strategy.
"I'm so psyched to partner with Reid, Derek and their team of hysterical creators," said Doing Things Media President, Todd Anderman. "The team has created something really special here. In just two short years, they've organically built an audience of tens of millions of millennials that can't help but laugh every time this content hits their feeds."
Joining DTM as Advisors are digital media veterans Chris M. Williams, Founder & CEO of kids & family digital studio pocket.watch; Dan Weinstein, Co-Founder & President of digital network Studio71; and Gabe Gordon, Co-Founder of social video agency, Reach Agency. Collectively, these new advisors have built relevant businesses valued at over one billion dollars and bring expertise across YouTube, media, licensing, retail, social video and advertising.
"We started this whole thing writing jokes on our phones from opposite sides of the country," said Reid Hailey and Derek Lucas, Co-Founders of Doing Things Media. "We've learned and grown so much and couldn't be more excited to bring on Todd and our incredible Advisors to help us continue to scale this business."
Founding partner Max Benator joins Doing Things Media Co-Founders Reid Hailey and Derek Lucas on the Board of Directors. Benator began working with the founders as a partner and Advisor prior to the formation of the company helping to guide the business from its very early days.
Anderman reports into Doing Things Media CEO and Co-Founder Reid Hailey.
For more information, please visit DoingThingsMedia.com.
About Doing Things Media:
Doing Things Media, creators of the internet's funniest memes and viral videos, has built an audience of roughly 40 million followers on Instagram, Facebook, TikTok and YouTube and owns a library of over 100,000 of the internet's most viral videos. Collectively, the network's 20+ unique brands deliver more than 75 pieces original and curated content daily. A diversified entertainment business, Doing Things Media maintains marketing partnerships that include branding programs for products ranging from beverages and packaged goods to streaming, film and television and app developers to drive downloads and usage. In addition, Doing Things Media also has a fast-growing direct-to-consumer products business, including comedic apparel and accessories. DTM serves as the viral video clip house for popular television shows including MTV's Ridiculousness. The company's "Howie Mandel's Animals Doing Things" TV series on Nat Geo WILD, co-created and produced by Doing Things Media, just aired its second season. Founded in May 2017 by Reid Hailey and Derek Lucas, Doing Things Media currently has 20 employees.
SOURCE Doing Things Media
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