Domain User.com Acquired by UserEngage for $150,000

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Generic domain user.com was sold for $150,000 to UserEngage. Investing in expensive Internet domains still remains a lucrative business for companies in which the website plays an important role.

Money that we paid, 150,000$ seems very high like for a domain. But when you think it’s a generic word, then you see it’s a great deal. Look, we are living in a world that is out of 4L domains!

Domain user.com was created 22 years ago - the first domain owner paid a $10 registration fee, and two decades later he successfully sold it for $150,000. The dream of every domain seller came true. Who is the buyer? Is it worth it to spend money on expensive domains in the world of apps?

UserEngage, a new owner of user.com, is a marketing automation platform that helps businesses from around the world grow faster, thanks to the visitor tracking system and multiple communication channels gathered in one tool. The company has been on the market since 2016, and, only one year after they began, they started negotiations with Sedo, a large domain parking provider in Europe.

The risk they took at a very early stage of their business life can surprise but company CEO, Greg Warzecha doesn't have a doubt the purchase was worth it. "The money we paid, $150,000, seems a very high price for a domain. But when you think about it for a while, then you see it’s a great deal. Look, we are living in a world that is out of 4L domains!”

The Internet had already run out of 4-letter .com domains in 2013, only 28 years after registering the first website, so people are now more than eager to pay any price for short and easy to remember domain name. The most famous examples are: ‘iReport.com,’ which is currently used by CNN channel, sold for $750,000, ‘insure.com’ sold for $16 million and the most expensive one, vacationrentals.com, is worth $32 million.

Having a short and catchy name is especially important in the age of smartphones - they are everywhere, and the number of them online continues to grow. But because of the lack of short domain names, a large part of online businesses focuses only on building mobile apps and they resign from registering domains. That’s why UserEngage believes in the possibility that the new domain name will take the company to the top.

According to Statista, worldwide spending on marketing automation tools will hit $32 billion in 2018, and it grows 30%+ annually. Since the competition on the marketing automation market increases every day, the right name is a key factor in building a strong, recognisable brand. The upcoming months will show if User.com took its chance to shine and became a major player in the marketing automation field.

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Aleksandra Szostak
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