DOmedia announced the launch of DOmedia Data, a dedicated platform built to provide advertisers, agencies, and media owners with unparalleled access to OOH data, insights, and industry trends.
COLUMBUS, Ohio, Sept. 4, 2025 /PRNewswire-PRWeb/ -- DOmedia, the leading marketplace and technology provider for out-of-home (OOH) advertising, announced the launch of DOmedia Data, a dedicated platform built to provide advertisers, agencies, and media owners with unparalleled access to OOH data, insights, and industry trends.
The launch of DOmedia Data builds on DOmedia's reputation as a trusted partner powering campaigns for thousands of advertisers, reflecting DOmedia's mission to make OOH planning more transparent, measurable, and accessible by acting as a central destination for advertisers looking to unlock data-driven OOH strategies with information such as:
- Conversion Analytics: Gain insights into DOmedia's impressive average 67% conversion rate from planned RFPs to booked campaigns.
- Predictive Client Trends: Discern client-specific trends to predict plan-to-campaign success with higher accuracy, mirroring the strategies of top performers.
- Post-Campaign Analysis: Benchmark costs, reach, and performance against an extensive audit pool for continuous improvement.
"OOH advertising has entered an era defined by data," Mike Cooper, DOmedia CEO, said. "Advertisers can now understand OOH with the same level of transparency and measurability they expect from digital channels."
DOmedia Data is still in its early stages, but interested users can fill out this form to receive sample data at a later date.
About DOmedia:
DOmedia is the leading out-of-home advertising technology platform, connecting buyers and sellers of OOH media across the United States. Through its comprehensive suite of tools, DOmedia streamlines the OOH media buying and selling process, enabling efficient campaign planning, execution, and measurement.
Media Contact
Sydney Deibert, DOmedia, 1 6142146799, [email protected], domedia.com
SOURCE DOmedia
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