Doubling Down on Momentum, Proper Expands Sleep Formulation Line with Two New CBD Blends
Sleep wellness company harnesses emerging science to alleviate sleeplessness faced by 1 in 3 Americans
NEW YORK, Dec. 10, 2020 /PRNewswire-PRWeb/ -- Proper, the sleep wellness brand grounded in science and data, today unveiled two new formulations featuring broad spectrum cannabidiol (CBD - THC free). Building on its successful mid-July launch, Proper is introducing Core Sleep With 25mg Broad Spectrum CBD and Sleep + Restore With 25mg Broad Spectrum CBD based on strong consumer interest in the ingredient.
"At Proper, our formulation team is constantly researching new ingredients to help support better sleep," said Proper CEO Nancy Ramamurthi. "CBD has a growing body of evidence that suggests it can help reduce everyday stress and anxiety, a leading cause of poor sleep, and thus improve overall sleep quality. This made CBD a natural fit for our portfolio."
Proper developed the new products in partnership with its scientific and medical advisory council which includes Dr. Alice Hirschel, PhD Proper's head formulation scientist and Dr. David Casarett, MD, MA, medicinal cannabis expert and chief of palliative care for Duke University. Proper partnered with an Oregon-based vertically-integrated supplier to ensure seed-to-shelf quality control, full traceability, and the highest quality product.
Proper's new supplements combine the natural, non-habit-forming and effective ingredients found in Core Sleep (melatonin-free) and Sleep + Restore (with standard + MicroActive® (MA) extended-release melatonin) with a proprietary hemp oil blend focused on helping to improve sleep quality and helping reduce everyday stress. This hemp oil blend includes: broad spectrum hemp extract standardized to 25mg CBD along with other phytocannabinoids like CBN and CBG, a special blend of terpenes with emerging science demonstrating support for calming and improved sleep quality (Mycerne, Beta-Caryophyllene (BCP), Linalool and Beta Pinene), and vegan alphamega3530 TG omega-3 oil (rather than a generic carrier oil) derived from marine algae and rich in DHA, an ingredient shown to support sleep quality and quantity.
"Serious sleep disturbances are a common side effect of stress and anxiety, making Proper's new CBD formulation an exciting advancement for consumers looking to improve their sleep by addressing the root cause," said Dr. Casarett. "As a physician, I'm encouraged by Proper's strategy of combining natural remedies like CBD and sleep coaching to support improved sleep--if we can help even a few people get away from lifelong dependence on prescription solutions for sleep, that's a big win."
Proper entered the market earlier this year with financial backing by Casa Verde, a venture capital firm with decades of experience and a large portfolio of clients in the cannabis space.
"We're excited that Proper is leading the way in the sleep industry by adding high-quality broad-spectrum CBD into its innovative portfolio of science and evidence-backed sleep solutions," said Karan Wadhera, Managing Partner at Casa Verde Capital.
Both products come in two sizes--30 capsules/15 nights ($55.99) and 60 capsules/30 nights ($89.99)--and are available to purchase at cbd.getproper.com. Each bottle includes a QR code that leads to a web page with the manufacturer's COA (Certificate of Analysis) for Proper's CBD, which provides certificates on the quality, composition, and purity of Proper's CBD.
To learn more about Proper's one-of-a-kind sleep coaching and original Core Sleep, Sleep + Restore, Sleep + Calm, Sleep + Clarity, Sleep + Immunity supplements, please visit getproper.com.
About Proper
Proper is a new kind of sleep wellness company. It's a better way to achieve long-term sleep health that's grounded in data and science. It's personalized & holistic - offering evidence-backed and natural sleep formulations tailored to your needs as well as digital access to expert behavioral sleep coaching to help you get better sleep. Our vision is to advance the science of sleep and help make the world a better and more rested place.
Media Contact
Oluwa Falodun, Clarity PR, +1 (401) 207-9370, [email protected]
SOURCE Proper
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