New book offers insights on how to correct outdated Medicare policies, vastly reduce Alzheimer's risk, and ensure well-performing hearing aids for everyone in need.
RALEIGH, N.C., May 18, 2023 /PRNewswire-PRWeb/ -- Dr. Robert C. Keefer wants to help the 38 million Americans with hearing loss get hearing aids that truly help, and to get Congress to mandate Medicare coverage of hearing aids that will save hundreds of billions of Alzheimer's healthcare dollars. Scientists at NIH and John Hopkins have proven that people with untreated hearing loss have up to 500% risk of Alzheimer's and other major health issues. It is for these reasons he now releases "The Alzheimer's/Hearing Aid Paradox: In Search of Sanity" (published by Archway Publishing).
In a groundbreaking presentation, Keefer relies on 36 years of experience in the healthcare industry and the results of his meticulous research to offer insights on how to correct outdated Medicare policies, improve U.S. hearing healthcare, and ensure well-performing hearing aids for everyone in need. After detailing why people with hearing loss do not use hearing aids, he then leads readers on a journey into the world of these tiny medical devices. He also tackles the U.S. hearing healthcare matrix, the technology and costs surrounding hearing aids, the stories of those with hearing loss, some wisdom from audiologists in their own words, and the ways to advocate for changes that can save hundreds of billions of dollars in healthcare expenses.
"This book is for everyone with hearing loss and their families as well as every other American who wants to reduce their risk of Alzheimer's and any other long term health issue with proven links to hearing loss, including falls with broken bones and depression. It is also for those Members of Congress, Medicare officials and insurance executives who still do not realize how much money and heartache could be saved if we simply got everyone with hearing loss to use hearing aids," Keefer says. He adds, "This book is timely because, as it was going to press, the Food and Drug Administration (FDA) established a new class of over-the-counter (OTC) hearing aids that can be sold online and in stores without the need for a medical exam or a fitting adjustment by an audiologist. The FDA established this category of hearing aids because members of Congress and the White House were convinced that the main reason 80 percent of Americans with hearing loss are not getting hearing aids is that they are too expensive. Unfortunately, they are mistaken."
When asked what he wants readers to take away from the book, Keefer answered, "My hope is to shift the thinking around hearing health care. We need to enlighten fellow citizens, politicians, Medicare/Medicaid, private insurers, regulators, physicians, clinical researchers and hearing aid manufacturers about the need for much wider use of well-performing hearing aids for everyone in need. This can help minimize the social and financial impacts of both hearing loss and the disastrous long-term health consequences linked to hearing loss. The impact of the associated costs on our overall health-care system cannot be underestimated. It only takes one person to cross that tipping point and make a change that can spur countless others to see things differently. That person can be you." For more details about the book, please visit https://www.archwaypublishing.com/en/bookstore/bookdetails/843075-the-alzheimershearing-aid-paradox
"The Alzheimer's/Hearing Aid Paradox: In Search of Sanity"
By Robert C. Keefer, PhD
Hardcover | 6 x 9in | 116 pages | ISBN 9781665733199
Softcover | 6 x 9in | 116 pages | ISBN 9781665733212
E-Book | 116 pages | ISBN 9781665733205
Available at Amazon and Barnes & Noble
About the Author
Robert C. Keefer earned a doctorate degree in biochemistry from the University of Nebraska Medical School and has worked for over 30 years in the international medical device, pharmaceutical and diagnostics industries acquiring FDA product clearances and approvals, marketing and business development.
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