Dr. Constantinos Pantidos Reveals Secret to Consumer Engagement in New Book, “Living Brands: How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirability”
NEW YORK (PRWEB) October 22, 2018 -- Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives — the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone.
In his groundbreaking new book, “Living Brands: How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirability” (LID Publishing, December 2018), brand marketing expert Dr. Constantinos Pantidos decodes this humanistic language through a proven methodology that deconstructs and prioritizes the motives underpinning our consumer behavior, allowing practitioners across industries to build narratives that engage consumers at a profound human level.
Drawing on his extensive work with top global companies such as Coca-Cola, Unilever, and Heneiken, Pantidos boils down complex science into this practical guidebook that offers a systematic approach on how companies can deeply engage the consumer with their brand — both locally and across cultures — which ultimately brings that brand to life. Pantidos underscores the efficacy of his methodology, writing, “Psychological theories are subjective. Biology and affective neuroscience are, by their nature, more objectively scientific. By utilizing them in marketing, we can create universal truths that have the power to characterize the species.”
“Living Brands” is available for pre-order on Amazon, Barnes & Noble, and IndieBound, and will be released for sale in the US on December 11, 2018.
Format: Paperback
Retail Price: $34.95
ISBN: 9781911498797
Page Count: 556
Advance praise for “Living Brands” includes:
“‘Living Brands’ is a practical and thought-provoking book which introduces a unique blend of multidisciplinary diagnostics into how the human brain decodes the world around us, and how we can use this understanding for making our marketing mixes even more efficient.” —Kornel Muller, Consumer & Market Insights Director, Unilever Europe
“In his book ‘Living Brands,’ Pantidos is the first to bring together a plethora of disciplines condensing them into a comprehensive new way of marketing. His book should be of interest to any marketer wanting to break through today’s clutter.” —Mario Weber, Global Innovation Manager, The Heineken Company
About Dr. Constantinos Pantidos:
Dr. Constantinos Pantidos leads Brand Aviators, the brand strategy consultancy which supports the world’s top CPG companies such as Coca-Cola, Unilever, Johnson & Johnson, Heineken, L’Oreal, and PMI to build brands. As a visiting post-graduate lecturer, Pantidos teaches classes on strategic marketing and brand management, brand identity design, brand leverage and rejuvenation, consumer behavior, and consumer insights. Visit: http://www.brandaviators.com/
About LID Publishing:
LID Publishing specializes in working with business authors and organizations to help them develop content to promote their brand, message, and expertise. Founded in 1993, LID has over 1,700 authors and continues to add approximately 120 new titles each year. Visit: http://lidpublishing.com/
Marion Bernstein, LID Publishing, https://lidpublishing.com/, 202-427-9628, [email protected]
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