Dragonfly Takes Center Stage in Lincoln Motor Company’s National Driven to Give Campaign
CINCINNATI (PRWEB) November 09, 2018 -- The Lincoln Motor Company enlisted the incredible talents of Cannes-recognized director, Michael Clarke, and cinematographer, Logan Triplett, to tell the story of The Dragonfly Foundation and its impact on families affected by pediatric cancer. The film is being featured in dealerships nationwide and on LincolnDrivenToGive.com, Lincoln’s Facebook, Instagram, Twitter, and YouTube accounts, and Dragonfly's website, Facebook, Instagram, Twitter, and YouTube.
“The emotional, practical, relational, and financial toll of cancer tears at a family immediately after a cancer diagnosis, and continues long after treatment ends,” said Christine Neitzke, co-founder of The Dragonfly Foundation. “Families of young patients enduring cancer need strength, resources, and yes, joy, to make it hour to hour and day to day.”
Lincoln will be featuring the film about Dragonfly in a social media campaign through 2019. The 4-minute film was created to highlight the impact of the automaker’s Driven to Give program, which holds dealership-based fundraising events throughout the country. At these test-drive events, the company donates $20 for each drive taken toward a charitable organization of the dealership’s choice, up to $6,000 per event. To date, the program has raised more than $10 million for more than 1,500 organizations.
Lincoln’s Driven to Give campaign arrives at the perfect time, as The Dragonfly Foundation looks to expand its services and reach more pediatric cancer patients than ever before.
“Working with the team at The Lincoln Motor Company has been incredible,” said Neitzke. “The Driven to Give program offers us the chance to share our mission more broadly. It is our hope that our Dragonflies will capture the hearts of those who see the film, and inspires them to follow and support our work. We can’t do it alone.”
See the film for yourself at http://lncnmo.co/dragonfly.
To donate, please visit https://Dragonfly.org/ICanHelp or text ICANHELP to 71777.
About Dragonfly
The Dragonfly Foundation (Dragonfly) is a 501c3 non-profit founded in 2010. Their mission is to provide the best support and comfort services to pediatric cancer patients and their families. Dragonfly offers support, distractions, resources, and community families need during the toughest times imaginable. For more information about The Dragonfly Foundation, please visit https://dragonfly.org.
For press inquiries, please contact press(at)Dragonfly.org.
Coming Soon: The story and behind the scenes video from the filming: http://feeds.feedburner.com/TheDragonflyFoundation.
Ria Davidson, The Dragonfly Foundation, http://Dragonfly.org, 513-452-3359, [email protected]
Share this article