Drake’s Organic® Spirits Innovates New Cocktail Concept

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Drake’s Organic Boxtails™ are Sophisticated Craft Cocktails on Tap

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RTDs are one of the fastest growing spaces in the alcohol beverage category.

Drake’s Organic Spirits today introduced an innovative concept that promises to help fill the exploding demand for “ready to drink” (RTD) cocktails and spirits made with cleaner, sustainable and organic ingredients and packaging.

Drake’s Organic Boxtails are pre-mixed organic craft cocktails featuring Drake’s® ultra premium organic certified vodka and rum. Offered in Watermelon Tini, Mango Punch, Blackcherry Limeade, Drake’s Organic Boxtails provide a quick and easy way to enjoy delicious organic cocktails with less waste than canned seltzers. Like all Drake’s Organic Spirits products, Drake’s Organic Boxtails are Certified USDA Organic Gluten Free®, Non-GMO, vegan and kosher. Each box contains 1.75 liters of pre-mixed organic cocktails with 12% alcohol similar to a standard mixed cocktail. That is twice the alcohol content of canned seltzers.

RTDs are one of the fastest growing spaces in the alcohol beverage category. Though demand was already growing for pre-mixed, canned or bottled cocktails, the category exploded by over 90 percent after the U.S. began to feel the effect of the coronavirus pandemic. Consumers no longer able to frequent their favorite bars or restaurants or concerned for health and safety are increasingly turning to prepackaged cocktails like Drake’s Organic Boxtails.

“To get a great cocktail you’ve traditionally had to rely on—or be—a great mixologist. Drake’s Organic Boxtails provide a convenient, shelf stable, portable option for cocktails that feature our award-winning, all-organic spirits with all five certifications,” said Mark Anderson, founder and CEO of Drake’s Organic Spirits. “Drakes Organic Boxtails are a better choice for consumers and better for the environment”

Drake’s Organic Boxtails will be available soon at key liquor retailers across the country. Estimated retail price is $19.99 per 1.75 liter package. Visit http://www.drakesorganicspirits.com for locations and more information.

About Drake’s Organic Spirits:

Launched in 2017, Minneapolis-based Drake’s Organic Spirits is the first and only spirits line in the world Certified USDA Organic Gluten Free, Non-GMO Project Verified, vegan and kosher. Drake’s uses the highest quality USDA organic and non-GMO Project Verified ingredients to create a line of ultra-premium, 12x distilled spirits and mixes at a better price than the leading premium brands.

Drake’s Organic Premium Vodka was awarded Double Gold and Drake’s Organic White Rum received Gold at the most recent Wine & Spirits Wholesalers of America (WSWA) Convention & Exposition in Orlando, FL. The highly-respected awards are widely considered among the most prestigious in the industry because judges are industry experts who blind taste-test each spirit.

For more information, please visit http://www.drakesorganicspirits.com, facebook: http://www.facebook.com/drakesorganic/, Instagram: @drakesorganic, or contact email sales: info@drakesorganicspirits.com.

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Robb Leer
Leer Communication and Consultants
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