Drive Adds Jill Rogers as Director of National Accounts to Lead Advocacy of “Merch as a Medium”

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Rogers to help Portland, Oregon-based integrated branding agency expand the potential of promotional merchandise

The addition of Jill to our leadership team enables Drive to further advance our vision of what branded merchandise can be for today’s brands.

Drive today announced the addition of Jill Rogers as Director of National Accounts in order to support their mission of advancing promotional merchandise as a powerful part of brand building. Rogers will lead the branded merchandise innovator in strengthening relationships with Drive’s existing client base while helping connect consumers to their brands in meaningful ways.

Her time spent as a Supplier has enabled Jill to bring a vital and highly useful perspective to Drive and their clients—allowing her to effectively identify new opportunities and meet the branding goals of each client while yielding the highest return on investment. “The addition of Jill to our leadership team enables Drive to further advance our vision of what branded merchandise can be for today’s brands,” said Eric Weckert, Drive CEO and Owner. “Jill’s natural leadership abilities combined with her deep knowledge of branded merchandise make her well equipped to lead the execution of Drive’s vision for the evolution of merchandise." In January, Drive relaunched their completely redesigned website (https://drivemg.com/) to more compellingly tell the story of the vital role that branded merchandise can play in modern organizations.

“Drive has a compelling vision of the impactful and sustaining role that carefully selected and intentionally designed branded merchandise can have in today’s hyper-competitive digital marketplace,” said Rogers. “A digital banner ad flickers on your screen, makes its impression and then disappears, but a well-crafted piece of merchandise with your logo on it can be used and appreciated by a client, employee or prospect for years to come.” Rogers joins the Drive leadership team after roles as Field Sales Manager for several leading global branded merchandise Suppliers.

“From my direct experience as a Supplier, I’ve seen firsthand the impact that merchandise can have on organizations around the world,” said Rogers. “I’m excited to step into a leadership role on a team where we’re re-envisioning the approach to branded merchandise and evolving it far beyond the usual last-minute, ‘trash and trinkets’-type approach. Ultimately, my goal is to help organizations of all types choose and produce the most appropriate merchandise given their business goals, budget and timeline.”

ABOUT DRIVE
Drive is a hybrid agency combining robust branded merchandise capabilities with the full-service offerings of a traditional integrated digital brand agency. By bringing together a diverse team of marketing specialists, Drive is able to provide complete marketing services to leading global corporations looking to make an impact in a highly competitive marketplace. Located in Portland, Oregon, Drive was founded in 2011 by Eric Weckert and provides a wide range of services including branded merchandise strategy, complete creative services, integrated marketing strategy, 3D/2D animation, copywriting, brand strategy and graphic design.

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Eric Weckert
@DriveMG
since: 07/2011
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