As far as the fusion of content and SEO, in [Widmer's] eyes, they’re basically one in the same.
AUSTIN, Texas (PRWEB) January 08, 2019
In today's era, e-commerce is taking over and Amazon is King. Everyone can start their own online store or site and build a successful following with the right tools.
To prepare brands to succeed in this environment, Magnificent Marketing is proud to present a new episode of the Magnificent Marketing Podcast, featuring an interview with Bill Widmer, an e-commerce content marketer and white hat SEO pro and consultant.
Widmer speaks of his work with well-known brands — such as a Better Lemonade Stand, Bold Commerce, and Shopify—that build a long lasting following with the use of innovative, unique marketing and several key search engine optimization techniques. In this podcast, he talks about how his keyword research ties into the content he markets and how the two depend on each other for a successful online presence.
“As far as the fusion of content and SEO, in my eyes, they’re basically one in the same. It’s nearly impossible these days to rank your website without great content on it, and the reason for the content is a lot easier to get backlinks, to then say, a product or category page.” Widmer said.
Throughout the episode, Widmer touches on the following topics:
- Organic growth vs. growth via SEO
- Backlinks and latent semantic indexing
- The pillar approach and analytics
- Key general takeaways
- And more!
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Bill Widmer:
Bill is an SEO-obsessed content marketing consultant. He’s written for sites like Search Engine Journal, Social Media Examiner and Content Marketing Institute. Fun fact: He plays the ukulele!