Strengthening the Engine Behind America's Leading Ice Subscription Platform
PHOENIX, Feb. 24, 2026 /PRNewswire-PRWeb/ -- Easy Ice, the nation's leading provider of full-service commercial ice machine subscription solutions, today announced the appointment of a new Chief Financial Officer and several senior executive leaders, along with key internal leadership promotions. Together, these appointments strengthen the company's leadership foundation and position Easy Ice for continued national expansion.
Easy Ice has appointed Jonathan (Johnny) Johnson as Chief Financial Officer, Rick Sorrells as Chief Operating Officer, Alana Tompkins as Chief Marketing Officer, Kyle Brown as Vice President of Sales and Jon Farrar as Vice President of Supply Chain. In addition, the company announced several internal leadership promotions recognizing exceptional performance and commitment to the organization.
Johnny Johnson, Chief Financial Officer
As Chief Financial Officer, Johnny Johnson will lead all financial strategy, planning, and operational finance functions for Easy Ice. Johnny brings extensive experience working with high-growth, private equity-backed and multinational organizations, including companies with revenues up to $10 billion.
Throughout his career, Johnny has helped companies improve profitability and cash flow, strengthen financial operations, and scale for growth. His background includes supporting mergers and acquisitions, leading organizational transformations, and implementing modern financial systems and processes. He has served in CFO, COO, and CEO roles and is known for his hands-on, roll-up-your-sleeves leadership style.
"Johnny has already demonstrated exceptional leadership and character during his time as Interim CFO," said Scott Buttz, Chief Executive Officer of Easy Ice. "His integrity, financial discipline, and collaborative approach make him the right leader to help guide Easy Ice through our next phase of growth."
Rick Sorrells, Chief Operating Officer
As Chief Operating Officer, Rick Sorrells will oversee national operations with a focus on execution discipline, operational clarity, and supporting teams across Easy Ice's rapidly expanding footprint. He brings decades of experience leading private equity-backed, multi-site B2B service organizations through operational scale, acquisition integration, and performance transformation.
"Easy Ice has built something special - a national platform rooted in service excellence, reliability, and respect for both customers and team members," said Sorrells. "Leadership starts with people. When teams have clarity, accountability, and dedicated support, performance follows. I'm grateful for the trust and excited to accelerate together."
Alana Tompkins, Chief Marketing Officer
As Chief Marketing Officer, Alana Tompkins will lead all branding, marketing, communications, digital strategy, and commercial go-to-market initiatives. Her focus includes elevating the Easy Ice brand, driving customer acquisition, strengthening customer experience, and building a unified commercial engine to support both organic growth and M&A activity.
"To join a company with such a strong foundation and mission is an incredible opportunity," said Tompkins. "I'm excited to build a modern marketing and communications function that supports our teams, drives measurable growth, and positions Easy Ice for long-term success."
Kyle Brown, Vice President of Sales
Kyle Brown joins Easy Ice as Vice President of Sales, where he will lead the company's national sales organization and commercial execution efforts. He brings more than 15 years of experience building disciplined, high-performance sales teams within multi-site, service-driven businesses.
Kyle is known for implementing structured sales processes, strengthening conversion discipline, and developing coaching-driven cultures that support scalable growth.
"As we continue expanding nationally, strong sales leadership is essential," said Buttz. "Kyle brings the experience and clarity needed to elevate execution and accelerate our next phase of growth."
Jon Farrar, Vice President of Supply Chain
Jon Farrar has extensive experience managing supply chain operations for service-driven organizations. He will oversee vendor partnerships, equipment sourcing, logistics, inventory, and parts management to strengthen field support and ensure operational readiness as the company scales.
Internal Leadership Promotions
In addition to new executive appointments, Easy Ice announced the following internal leadership promotions:
Amy Poveda – Chief of Staff
Poveda will continue leading strategic and cross-functional initiatives, enhancing executive alignment, and supporting organizational performance.
John Newburgh – Vice President of Field Operations
Newburgh will drive field operational excellence, safety, service quality, and team enablement across Easy Ice's national footprint.
Claudia Wilson – Vice President of Human Resources
Wilson will lead people strategy, talent development, culture-building initiatives, and human resources operations for Easy Ice's growing workforce.
"These leadership appointments and promotions represent an important step forward for Easy Ice," said Scott Buttz, Chief Executive Officer. "Johnny, Rick, Alana, and Jon bring the experience and leadership needed to support our next phase of growth, while Amy, John, and Claudia have each earned their expanded roles through strong performance and deep commitment to our mission. Together, this team positions Easy Ice for long-term success."
About Easy Ice
Easy Ice is the nation's largest provider of all-inclusive commercial ice machine subscription solutions. The company manages thousands of ice machines across the United States, offering customers a reliable, affordable, and hassle-free alternative to owning ice equipment. For more information, visit easyice.com.
Media Contact
Lindsey Stecki, Easy Ice, 1 619-507-5281, [email protected], https://www.easyice.com/
SOURCE Easy Ice
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