easyJet Signs Exclusive Four-Year Deal with CarTrawler
CarTrawler to oversee all online car hire services for easyJet as part of its biggest deal in recent years; the deal was a highly competitive tender involving some of the biggest names in travel tech globally; technology-led partnership is the latest example of CarTrawler enabling a global travel business to diversify and expand, offering customers more choice and value
DUBLIN and LONDON, Dec. 4, 2019 /PRNewswire-PRWeb/ -- CarTrawler, the world's leading B2B travel technology company, announced its appointment as exclusive online car rental provider to easyJet, one of Europe's leading airlines.
The four-year deal means easyJet will now offer customers unrivalled access to the best car rental deals globally. The partnership also enables easyJet to expand its car rental offering to a broader range of customers with more choice across destinations, rentals, and providers.
The CarTrawler-powered car rental marketplace has been seamlessly integrated into the easyJet website, providing an improved customer experience. CarTrawler will now completely oversee all online car hire services for easyJet as part of its biggest deal in recent years.
In an industry first, easyJet will retain Europcar as its media partner through an innovative tri-partnership with CarTrawler that sees Europcar advertising promoted to passengers across easyJet touchpoints both on and offline.
"This new partnership is the biggest deal we have signed in the past four years. It underlines the scale and pace at which CarTrawler is operating and is fantastic news for the millions of customers who fly with easyJet each year," said Aileen McCormack, chief commercial officer at CarTrawler. "Smart innovation and a superior customer experience are at the heart of everything we do, so it makes sense for CarTrawler to partner with a sophisticated, forward- thinking airline like easyJet."
"We're excited to bring to the market our new partnership with CarTrawler because it's essential to offer the best range, quality and value through a seamless digital experience for our customers," said Andrew Middleton, commercial director at easyJet. "We're also proud to be extending our fifteen-year relationship with Europcar through a new media partnership that will see Europcar, as our preferred supplier, promoted across our passenger journey at key moments throughout the year. easyJet and CarTrawler are one step ahead of the competition, and I'm excited to see what we can do together over the course of our partnership."
The deal was a highly competitive tender involving some of the biggest names in travel tech globally. The technology-led partnership is the latest example of CarTrawler working with a global travel business, helping it diversify and expand to offer customers more choice and more value.
"At CarTrawler, we are heavily invested in the future of travel through our intelligent use of data-driven insights and cutting-edge technology. This partnership is yet another example of how we are transforming the travel marketplace, building brand loyalty and giving customers what they want, when they want it," added CarTrawler's McCormack. "We are the only B2B mobility platform that provides end-to-end connections to every significant mobility provider globally. Our SmartBlock technology is the most advanced retailing technology in the market. I couldn't be more delighted that we can now offer these benefits to easyJet, an airline that flew over 90M passengers in 2019 across almost a thousand routes out of 156 European airports."
CarTrawler has significantly grown market share for each of its European airline partners, consistently outstripping organic passenger growth every year. In the first three years of the partnership alone, CarTrawler tripled partners' bookings from customers that were flying on competing airlines.
Explaining how CarTrawler won the competitive tender, McCormack stated: "CarTrawler was chosen due to our unsurpassed, global travel technology expertise. We always consider our partners' core requirements and build B2B customised solutions, not re-skinned B2C offerings. Our work maximises market share, and in turn revenue for our partners by building their brands, not our own."
At the heart of CarTrawler's offering to business is its bespoke technology, which brings a broad sweep of customer benefits including:
- Complete customer choice (ability to shop the entire car rental marketplace without leaving easyJet.com)
- Competitive car hire rates
- Exclusive content (special offers and inclusions unique to easyJet's customers)
- Peace of mind (free cancellation and amendment with one contact point)
- Complete transparency (unbiased supplier ratings and information are clearly displayed, including queue times)
- Easy to book (relevant content, pricing and merchandising displayed to each individual customer)
- Future loyalty benefits (ability to earn and burn on car rental)
About easyJet
easyJet is Europe's leading airline and carries more than 90 million passengers annually, offering them a winning combination of the best route network connecting Europe's primary airports, great value fares and friendly service.
About CarTrawler
CarTrawler brings opportunities to life through a global online marketplace connecting partners, customers and suppliers. Its market-leading B2B mobility platform expands airline and travel partners' offering to their customers, while deepening those relationships and creating substantial ancillary revenue opportunities. CarTrawler provides unrivalled breadth and depth of mobility suppliers across the globe, including car rental, private airport transfer and ride-hailing services. CarTrawler works in partnership with many of the world's biggest travel brands, providing mobility services for over a quarter of the top 100 airlines globally, including Alaska Airlines, Jetstar, SWISS, KLM and Emirates. As a B2B company we focus solely on helping our airline and travel partners build brands, not our own. CarTrawler creates innovative, data-led solutions for some of the largest airlines and travel partners in the world, operating from our headquarters in Dublin, Ireland. CarTrawler is private equity backed by BC Partners and Insight Venture Partners. For more information visit http://www.CarTrawler.com
Media contacts:
For media enquiries or requests for interview, contact [email protected]. For visuals, click here.
easyJet—Andy Cockburn, PR Manager, +44-(0(781499021, [email protected]
CarTrawler—Laura Ryan, Marketing Manager, [email protected]
SOURCE CarTrawler
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