Announces Rebrand of Online Bookstore Program and K-12 Solution Suite

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The new brand reinforces the company’s commitment to textbook affordability and innovation in the K-12 and higher education marketplace.

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"The alignment of our suite of solutions to our master brand illustrates our unwavering commitment to a common goal of industry-leading course materials management.” - Matt Montgomery, Owner & CEO,, an industry-leading provider of online course material solutions for K-12 and higher ed, today announced the rebrand of its online bookstore program. Formerly known as Course Material Solutions and Virtual Bookstores for the higher ed division, the textbook program is now Higher Ed, with an operational brand of Books by eCampus. The K-12 textbook division, formerly known as eTechCampus, is now K-12. The comprehensive rebrand elevates the focus on delivering customized textbook and digital content solutions to schools, colleges, and universities and includes new logos, positioning, and websites.

“As the textbook and digital content industry continues to evolve, we recognize the importance of being a trusted leader for K-12 and higher education institutions seeking a better alternative to traditional methods of course materials management,” said Matt Montgomery, owner and CEO of “We took this opportunity to rethink not just our name, but our entire brand identity. The alignment of our suite of solutions to our master brand illustrates our unwavering commitment to a common goal of industry-leading course materials management.”

With the extensive rebranding efforts, will continue to offer the same dynamic solutions, including full course materials management for K-12 and higher ed, while further aligning the brand by transitioning the organization’s K-12 digital learning division, Edvergent Learning, to the master brand. Edvergent’s solutions, comprised of K-12 and Converge Learning Management System, will now align directly to, further supporting the company’s vision for a unified focus on all-encompassing learning solutions to fuel academic success.

The new Higher Ed and K-12 logos deliver a clear visual identity, characterizing the brand as committed, focused, and experienced. The new branding further enables the company to stand out, solidifying its position to improve textbook affordability with a unified message. Customers will continue to enjoy the same level of committed service and support that comes with the company’s personalized partnerships. will also continue to offer innovative solutions such as the ALL Access program where institutions can provide 100% of their students with all required course materials before the first day of class for one flat rate, included in the cost of tuition.

The rebrand is effective immediately, with the company transitioning over brand assets to coincide with fall 2019 textbook buybacks and the spring 2020 semester. The transition of Edvergent Learning to has begun, with an anticipated completion date of early 2020.

More information on’s suite of solutions can be found at,, and

About is a premier online retailer of textbooks and digital course materials. Consistently exceeding industry standards,’s mission is to provide the easiest, fastest, and most affordable way for K-12 and higher education students to buy, rent, or sell textbooks and digital content. The company launched on July 2, 1999, the birthday of original investor Dave Thomas of Wendy’s. From the beginning, their driving force has been meeting the needs of the customers they serve. Remaining an innovative leader in the course materials industry, serves over 250 colleges and universities through an innovative course material solutions suite, including full-service Virtual Bookstores and the ALL Access program.'s mission enables institutions to increase course material affordability, serving millions of students to date. Through products that simplify the adoption, management and procurement of course materials, propels student success by delivering the right course materials, at the right time, at the right price. Learn more at

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Tiffaney Lavoie
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