Echelon Fitness Launches Fully-Licensed Music Offering for Fitness Classes via MediaNet's Enterprise Platform
Echelon will now license and deliver music directly to users for its wide range of live and on-demand fitness classes in the United States, with MediaNet providing all catalog and rights management services.
SEATTLE, Nov. 23, 2020 /PRNewswire-PRWeb/ -- Echelon Fitness, the company redefining home fitness, has launched a fully-licensed music offering with MediaNet, the world's most advanced music distribution and rights management platform. MediaNet will provide Echelon a single point of service for music catalog and rights management using the expansive MediaNet Enterprise platform.
Echelon has experienced tremendous growth since 2019, expanding nearly 600% through their combination of cutting-edge technology, approachable fitness routines, and wide-ranging home fitness products.
Echelon Fitness' suite of connected fitness products, including a rower, indoor bikes, touch-screen fitness mirrors, and commercial products, are revolutionizing the way people get fit. Music is a key driver of user motivation and workout efficiency, and Echelon's relationship with MediaNet unlocks fully-licensed tracks from the top labels and publishers to propel users during a workout.
"MediaNet is passionate about the fitness space, and Echelon is a market leader in connected fitness experiences," said MediaNet Vice President of Operations, Jeff Wallace. "By transitioning its music functionalities to MediaNet's Enterprise platform, Echelon is unlocking the potential for expanded music content implementations and gaining world-class rights management capabilities. We expect this relationship to be great for Echelon users and great for the musicians, songwriters, and performers who provide the music on their platform."
MediaNet, the only digital music platform that provides music content and rights management under one roof, will provide licensing, catalog, and rights management services for Echelon through its powerfully customizable MediaNet Enterprise product integration, which allows music applications to access a rich catalog of over 85 million new and classic tracks of all genres.
Through MediaNet's Enterprise platform, Echelon Fitness can provide a richer user experience around music, exercise enhanced licensing control, and leverage the best core metadata in the music business for accurate, timely royalty payments.
"Music is such a massive part of our member experience and having the ability to quickly and easily curate custom playlists for our over 1200 live classes per week is critical to our success story," said Echelon CTO, John Santo. "That's why we decided to work with with MediaNet. Among other things, MediaNet's single point of service and intelligent identification tools keep us moving in the right direction - and with confidence."
To learn more about Echelon Fitness or to purchase one of their industry-leading connected fitness products, visit http://www.echelonfit.com.
About MediaNet
MediaNet is an advanced music distribution and rights management platform designed exclusively for business. For two decades MediaNet has offered companies of all sizes powerful technologies for music data, catalog, licensing, and royalties. MediaNet is the only digital music platform that provides single-point service through MediaNet's worldwide sound recording catalog and comprehensive database of ownership and rights, for a truly rights-managed experience. MediaNet was acquired by SOCAN in May 2016. For more information, please visit: http://www.mndigital.com.
About Echelon
Echelon Fitness has been revolutionizing at-home connected fitness since deputing its first Connect Bike in 2017. What began as a mission to make healthy living attainable and accessible to all evolved into a line of innovative fitness solutions—as well as a thriving community. Ranging from sophisticated indoor cycling bikes, to touch-screen fitness mirrors and more, every product boasts thoughtful design and state-of-the-art technology, enabling people to exercise how they want, when they want and with who they want. By leveraging The Echelon Fit App and United Membership, members gain access to a variety of live and on-demand classes led by down-to-earth fitness instructors. Members can also use the app to track their performance against Echelon's live leaderboard and overall progress, all while enjoying some healthy competition. For more information, visit https://echelonfit.com/.
Media Contact
Glen Sears, MediaNet, +1 2062696017, [email protected]
SOURCE MediaNet
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