Eco-Friendly Monthly Wine Subscription Service Irreverent Launches Great Tasting Wine in a Recyclable Pouch

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Irreverent reduces carbon footprint of wine consumption by 80 percent, sources quality wine from sustainable vineyards and wineries, and delivers to your doorstep

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Chris Dukelow, former Seattle technology executive turned chief winemaker and founder at Irreverent

By eliminating wine bottle production in favor of recyclable pouches and partnering directly with sustainable vineyards, we can reduce wine’s environmental impact while also keeping wines natural and delicious for consumers.

Earth-loving, social, and health conscious wine lovers can now reach for the pouch vs. the bottle with Irreverent Wine (, a new monthly “Farm to Glass” sustainable wine subscription service. The new approach ships wine in a recyclable pouch to reduce the carbon footprint of wine by 80 percent, keeps great-tasting wine fresh longer once opened, and surprises wine drinkers monthly with high quality handcrafted blends from sustainable vineyards.

Irreverent takes environmental impact seriously, while also obsessing to surprise members with exclusive wines that are crafted without added sugars and are gluten-free, vegan, FODMAP, keto and paleo-friendly. Subscribers are offered everything from Cabernet Sauvignon, Pinot Noir, Merlot, Syrah, Chardonnay, Pinot Grigio to interesting International-inspired blends. Members never get the same wine twice, so there’s always an element of delight and wonder, but without the waste generated with traditional bottles.

“Every year 70 percent of wine bottles (3 billion bottles) end up in landfills because they are hard to recycle and there’s not enough demand for recycled glass,” said Chris Dukelow, former Seattle technology executive turned chief winemaker and founder at Irreverent Wine. “Bottles don’t make wine taste better, so why are we using them other than those purchased for aging? By eliminating wine bottle production and partnering directly with sustainable vineyards, we can reduce wine’s environmental impact while also keeping wine natural and delicious for consumers.”

The Best Sustainable Monthly Wine Subscription
With so many wine clubs and wine delivery services, there's no shortage of options for wine lovers to consider. Irreverent distinguishes itself from the wine club landscape by first making high quality wine, and second, by uncorking the bias and prejudices against wine in a bag or pouch. The company partners with the very best independent vineyards committed to Earth-friendly farming practices in renowned Washington and Oregon wine regions to make, source, and blend world-class wines with no unnecessary sugars, chemical additives, or manipulations.

The wine is then shipped in recyclable pouches that keep oxygen sealed out and freshness sealed in for up to four weeks after opening. The pouches are self-standing, can be kept on the counter or in the refrigerator, and are more durable, lighter, and friendlier to the planet than glass. An easy-to-use spigot allows members to enjoy the convenience of a smaller portion of wine at their leisure and never worry about finishing a bottle before it goes bad. The pouches are also perfect for social gatherings, camping, or other outdoor events.

How Membership Works
First, members sign up by selecting the types of wine they would like to receive monthly. Members can opt-in to receiving reds, whites, or blends, and order 1.5 liter (two bottle equivalent) or 3-liter pouches (four bottle equivalent). Wine quality is similar to what you would get in a $30 bottle of wine, but delivered monthly at a 20-30 percent discount for an exceptional value. Members pay between $41-$49 monthly for 1.5 liter subscriptions (two bottle equivalent) and $59-$65 for 3.0 liter subscriptions (four bottle equivalent). Additional pouches can also be added easily to monthly deliveries that start at $39. Members have flexibility to purchase additional pouches or customize recurring monthly shipments for special occasions, including pouch size.

About Us
Born in the heart of the Walla Walla valley, Irreverent Wine is an eco-friendly monthly wine subscription service that delivers better wine, for a better world. Founded by 30-year technology industry veteran Chris Dukelow, Irreverent Wine is on a mission to change the way wine is packaged, shipped, sold, and enjoyed one-glass-at-a-time. In the U.S. alone, over 4 billion wine bottles are purchased annually, and the manufacturing and transport of these bottles emits approximately 10 billion pounds of CO2-equivalent emissions. By partnering with independent and sustainable vineyards, putting great-tasting, low carb, gluten-free, vegan, FODMAP, keto, and paleo- friendly wines in recyclable pouches, the company offers a unique “Farm to Glass” model that reduces the carbon footprint of wine by 80 percent. For every pouch delivered, Irreverent will donate $2 to EcoTrust, which has a mission to create economic opportunity, social equity, and environmental well-being. For more information, visit

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Michele Mehl
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