ECOfashion Corp Launches “Seed to Style”— Accessible, Affordable & Inclusive Certified Organic Apparel Brand—Exclusively with QVC® and on QVC.com

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Styling the world of change, while changing the world of style

Leading with modern design, high quality, comfort, and full transparency, Seed to Style is premiering its affordable and authentic sustainable fashion collection exclusively with leading mulitplatform ecommerce retailer, QVC—to inspire and activate today’s more conscious consumer.

Seed to Style’s products start at the source: cultivating non-GMO seeds, free of harmful toxic inputs, for a truly regenerative future—offering high quality, super soft, and accessible organic clothing.

This new brand launch will debut live on January 29th, with a one-hour show exclusively on QVC and on QVC.com, while supporting ethical fashion inclusivity—with sizes ranging from XXS-3X. As 68% of American women are a size 14 or above, Seed to Style will provide a wider mainstream audience with the option to #dressorganically—with no compromise in value OR values.

“As a creative visionary, entrepreneur, mother and consumer, I believe that products should give people a way to buy what they love and seek, while ALSO making a positive difference to human and planetary wellness, farmer and worker welfare, and future generations,” states Seed to Style Founder and CEO, and QVC on-air guest, Marci Zaroff.

An ECOlifestyle pioneer, innovator and authority, Marci adds, “There is a misconception that style and sustainability are mutually exclusive, but this is not true. With a seed representing life, we shouldn’t have to settle for better-designed clothes if they result in harm to humanity or our environment. Seed to Style is not about sacrifice; it’s about getting more—more value, more beauty, more health, more joy. If we can experience life—with gorgeous responsible fashion that’s protecting our bodies and regenerating our planet—that is the ultimate win.”

As Marci reveals as the premise of her book “ECOrenaissance: Co-creating a Stylish, Sexy and Sustainable World” (Simon & Schuster), thru the lens of design, we can affect positive change—we can look good, feel good, AND do good in the world. With a deep passion and commitment to both climate action and social justice, the Seed to Style family is driven to elevate all who touch their products, on every level. From natural disasters to the global Covid pandemic, we are all longing for a new chapter—a rebirth of humanity, built on the realization that we are all a part of a shared, collective ecosystem—together.

The new Seed to Style GOTS (Global Organic Textile Standard) certified organic apparel brand first and foremost focuses on fabulous fashion—from cozy knit cardigans and cropped poncho sweaters, to uber soft jersey tops and ombre lounge sets, to printed sweatshirt dresses and pullover hoodies, to twill utility pants, shirts and more. Seed to Style promises to excite and delight even the most discerning fashionistas with its timely must-have styles—including its special long-sleeve organic jersey top with thumbholes in six stunning colors and prints, which QVC is featuring as a January 29th, 24-hour on-air “Big Deal®.”

“QVC’s long-standing commitment to doing business the right way includes protecting the environment and championing a more sustainable way to retail. When Marci Zaroff and her team came to us with the idea of an all-organic apparel line, we jumped at the opportunity,” said Rachel Ungaro, GMM and VP of Apparel for QVC and HSN. “Seed to Style brings to life our shared commitment to both style and sustainability and we’re proud to share it with our customer.”

About Seed to Style
Seed to Style is owned by ECOfashion Corp, a “Greenhouse of Brands,” founded by ECOlifestyle pioneer, innovator, expert and author Marci Zaroff. Launching exclusively on QVC in 2021, Seed to Style is committed to ethical and sustainable manufacturing, certified organic, regenerative and preferred fibers, low-impact dyes, and fair trade, cradle to cradle practices. Its sister organic home fashion brand, “Farm to Home,” also debuted on QVC January 21, 2021.
For more information visit:
http://www.seedtostyle.com | IG: seedtostyle

Media Contact:

Brandsway Creative

Alexandra Rothenberg
Senior Account Executive
AR@brandswaycreative.com

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brandsway creative
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