Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

eCommerce That Counts: When Saving Lives Is the Bottom Line


News provided by

StoreConnect

Oct 16, 2023, 08:26 ET

Share this article

Share toX

Share this article

Share toX

eCommerce That Counts: When Saving Lives Is the Bottom Line
eCommerce That Counts: When Saving Lives Is the Bottom Line

Mikel Lindsaar, CEO of StoreConnect, knows what happens when SMBs grow too fast, too soon. If they don't have an integrated eCommerce platform that can scale with them, they risk crashing and burning. Mark Hillebrand, CMO of Rapid Response Revival, needed to launch their life-saving product, the CellAED® Personal Defibrillator, in just two months, with the ability to scale exponentially. StoreConnect and Salesforce gave them all the tools and the bandwidth necessary on one unified platform to get them up and running in record time.

SYDNEY, Oct. 16, 2023 /PRNewswire-PRWeb/ -- For small- and medium-sized businesses (SMBs), building an eCommerce company can help them connect with their customers on a broader scale, increase sales, and expand their brand's reach. Mikel Lindsaar, CEO and Founder of the global customer commerce platform, StoreConnect, cautions, "If a business expands too rapidly and they outgrow their eCommerce platform, they'll need to continuously re-platform to meet the growing needs of their business, keep their customers happy, and maintain their momentum. SMBs need a holistic Customer Commerce solution that grows with them without the need for endless plug-ins or having to re-platform as they continue to thrive." Traditional eCommerce has its share of pain points, such as generating online traffic, acquiring and retaining customers, and the scalability required when those goals are met. For one small business, Rapid Response Survival, StoreConnect's Customer Commerce scalable eCommerce solution is helping them answer the life-and-death call to save lives.

Every year, 6 million people worldwide die of sudden cardiac arrest because defibrillation is not available in the 2 to 4 minutes necessary to prevent brain injury. With every minute that passes, survival decreases by 10%, making effective assistance from emergency responders almost impossible.(1) Mark Hillebrand is the CMO of Rapid Response Revival, which supplies a revolutionary life-saving product called CellAED®, the world's first handheld, smart, personal defibrillator. Hillebrand explains, "We have to take responsibility and change how we are addressing sudden cardiac arrest while waiting for emergency services to come — that is why we are on StoreConnect and the world's #1 CRM — to get this product to as many people as possible, as quickly as possible to fulfill our mission to get out there and save lives."

SMBs need a holistic Customer Commerce solution that grows with them without the need for endless plug-ins or having to re-platform as they continue to thrive.

Post this

Hillebrand knew Rapid Response Revival needed to scale and scale quickly, saying, "Salesforce partners introduced us to StoreConnect. We only had two months to get set up to start selling—and they both pulled it off. We had been taking pre-orders, so we had to be able to handle that demand once we were able to sell. In August, we signed a Salesforce contract, and one month later, we went live with a sophisticated eCommerce integrated website in StoreConnect."

Rapid Response Revival launched the CellAED® Personal Defibrillator into multiple regions in two months using StoreConnect and the world's #1 CRM. StoreConnect is the Customer CommerceTM Company and is the only fully integrated eCommerce, point-of-sale, content management system and CRM platform powered by Salesforce. StoreConnect has everything a company needs to launch an online store in an afternoon and can easily scale from 3,000 orders per month to 35,000 orders over two days without any advance warning from the customer, with no negative impact on store speed.

One person dies every 5.25 seconds of sudden cardiac arrest.(1) That's why many countries are mandating Automated External Defibrillator (AED) programs, in places such as government buildings, schools, and some businesses that meet occupancy requirements.

Hillebrand says, "We need to scale in multiple countries and languages. We delivered 12,000 devices in Australia in the first year, 10x more than the leading competitor. But we need to rapidly scale to sell 100x to 1000x that volume. We couldn't have been there that quickly and continue to deliver on our promise to help save as many lives as possible without StoreConnect." Rapid Response Revival has announced that upon receiving FDA approval for CellAED®, they plan to commence operations in the US market.

StoreConnect is Time. Well Spent.

About StoreConnect

Mikel Lindsaar is the CEO and Founder of StoreConnect, a Salesforce Partner Innovation Award recipient.‥ Mikel is a serial technology entrepreneur, having successfully built and sold four SaaS companies within the last decade. StoreConnect has one goal: to help small and medium-sized businesses become scalable Customer Companies powered by Salesforce. Clients achieve this daily by breaking free of the shackles of what Mikel calls "Plug-in Purgatory and SaaS Hell." StoreConnect clients don't need multiple SaaS systems connected by plug-ins to manage their online, in-store POS, and in-person Customer Commerce business systems. Many of today's eCommerce solutions are designed to get up and running quickly and inevitably hit a brick wall of scalability and extensibility as companies grow.‥ That's why StoreConnect is built on the world's #1 CRM, so its customers will never need to re-platform, no matter how fast they grow in size, product offerings, or regions. Global growth now has no barriers for any SMB. Being built on Salesforce allows StoreConnect customers to update their websites, funnels, and content in real-time, providing an unparalleled competitive advantage. StoreConnect is Time. Well Spent. Visit https://getStoreConnect.com/.

References:
1. "Home: Aed Suppliers: Rapid Response Revival New Zealand." Rapid Response Revival, 10 July 2023, rapidresponserevival.com/.

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4619, [email protected], jotopr.com

SOURCE StoreConnect

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.