Today EcoPlum unveils the relaunch of its visual identity with a "brand" new look. The transformation features a refreshed bold logo, redesigned website, and 100% more sustainable promotional products.
NEW YORK, May 2, 2023 /PRNewswire-PRWeb/ -- EcoPlum®, a sustainable promotional products company, announces today an update and relaunch of its visual identity to propel the company forward in its mission to deliver high-quality, unique, and eco-friendly branded merchandise with unmatched service. The "brand" new look features a refreshed bold logo, completely new redesigned website with added features, and hundreds of additional products.
EcoPlum is a certified B Corporation, meeting high standards for social and environmental impact. The company created the Sustainable Swag® line of environmentally-sound alternatives to conventional promotional products with a goal of reducing plastic and other harmful waste in ending up in landfills and oceans.
EcoPlum introduces its reimagined logo with a clear, modern, straightforward visual style in updated shades of pure purple and spring green. This logo now reflects the company's core values visually, matching a strong, growing, transformative, and energetic woman-owned enterprise with a bold environmental vision to break new ground and move the $24 billion promotional products industry towards a more sustainable future.
The company name, EcoPlum, is represented symbolically by the entwined leaf and plum. The branding has been distilled and streamlined into two equal symbiotic parts in the new logo. The green Eco and leaf embody renewal and the company's environmental commitment and the pure purple in the Plum and plum motif stand for its premium plum offering of sustainable promotional products. The plum encompasses innovation and style, usefulness and function, and Sustainability. Meet Style®. The Cambridge Dictionary defines plum simply as "something very good and worth having."
Gia Machlin, EcoPlum President & CEO said:
"We have been building this complete refresh of our brand identity for the past year, and our hope is that the contemporary redesign of our logo and website showcase our commitment to lead the promotional products industry into a sunny and eco-friendly future, free of wasteful and harmful products!"
The rebranding and new look also includes today's launch of the company's transformed business-to-business website at ecoplum.com and a more seamless backend infrastructure.
Numerous features have been introduced to enhance customer service and the purchasing experience for potential and current clients—companies, universities, social enterprises, and other organizations. A complete integration of CRM (customer relationship management), ordering, artwork approval, and automatic price updates has been implemented to speed up many processes that were manual before, especially critical as the company continues to grow. As a result, EcoPlum client service professionals will be able to continue highly personalized customer service focused more on advisory services and developing branded marketing solutions for their clients.
With the public-facing website, every single page has been redesigned and implemented with updated information and functionality for improved quote requests and product inquiries. Promotional products clients will now be able to survey products more easily, assemble multiple products, and build quotes with more pricing transparency directly on the website before consulting an EcoPlum team member.
EcoPlum has also added hundreds of environmentally friendly promotional products to its Sustainable Swag® merchandise line, increasing its selection 100% from the phased-out website. Some of the latest products include Grosche Espresso Makers; recycled waist packs from well-known brands like Osprey and Igloo; and phone stands from recycled chop sticks. EcoPlum has increased its apparel lines with an assortment of popular shirts, jackets, caps, socks—all sustainably produced. Plus, the company added a variety of choices to its popular bags and drinkware offerings.
EcoPlum will introduce its refreshed branding throughout its communications platform including the new business website, print materials, videos, social media, and advertising. Over the next month, EcoPlum will continue its transformation and transition via a "live beta" launch operation with daily testing, updates, improvements, and continual addition of more products to its website. Recently added products will be featured in its email distributions and on its various social media platforms. Any questions or comments about the features or functionality may be submitted to [email protected]
About EcoPlum
EcoPlum Business Gifts offers branded marketing solutions with its Sustainable Swag® line of promotional products. EcoPlum curates best-in-class, eco-friendly gift items and customizes them for clients with their logos, taglines, or messages. We help companies make responsible choices on their branded gifts – a visible symbol of their values – with a goal of reducing plastic and harmful waste in our landfills and oceans. EcoPlum uses rigorous standards for ecological and social sustainability. Transparency is essential. Product sourcing criteria include USDA organic, fair trade, biodegradable, renewable, recycled, reusable, women/minority-owned, Made-in-the-USA, handcrafted or artisan, and third-party eco-labels. We also give preference to certified B Corporations (B Corps), women/minority-owned enterprises, and Fair Labor Association (FLA) companies.
EcoPlum is a certified B Corp, WBENC (Women's Business Enterprise National Council) women-owned business enterprise, and Green America Gold Business. The company is a member of ASBN (American Sustainable Business Network), AASHE (Association for the Advancement of Sustainability in Higher Education), FLA (Fair Labor Association), PPC (Plastic Pollution Coalition), and ASI (Advertising Specialty Institute).
Sustainable Swag® solutions at EcoPlum.com, https://ecoplum.com. For more information: info(at)ecoplum(dot)com, Facebook at https://www.facebook.com/EcoPlum, LinkedIn at https://www.linkedin.com/company/ecoplum, The EcoPlum Biz Blog, Twitter via @ecoplum, and Instagram via @ecoplum.
Media Contact
Marcia Robbins, EcoPlum, 888-730-9990, [email protected]
Gia Machlin, EcoPlum, 888-730-9990, [email protected]
SOURCE EcoPlum
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