ECS5, the recently upgraded cloud-based software solution available from ECS Global Inc., allows retail stores to efficiently manage their multimedia displays at the point of sale to encourage new ways of impulse buying among their customers.
CHICAGO, May 5, 2023 /PRNewswire-PRWeb/ -- Most retail stores use blended communications to convey pricing and promotional information to their customers including shelf tags, paper signage, electronic signage, and digital multimedia displays. ECS5, the recently upgraded cloud-based software solution available from ECS Global Inc., allows retail stores to manage all of their customer communications, including print and digital media, from one single solution. ECS customers have found that effective management and implementation of electronic signage and multimedia displays can encourage new ways of impulse buying among customers, leading to an increase in revenue.
Encouraging impulse buys has always been a common strategy within retail stores. Traditionally, stores have used paper signage for impulse items near the register to entice customers waiting in line to check out to add a few more items to their cart. Retail stores can create more dynamic signage with digital displays that are even more convincing than paper signage to further encourage impulse buying. Digital signage and displays can include high quality images, animations, and videos that appeal to customers.
Retail stores can now fully manage their digital signage and displays with ECS5. The Media Manager allows for the creation of digital displays that include images, animations, and videos and they can be implemented instantly on the display screens. Multiple digital displays can be cycled on the same screen to advertise more than one product or promotion and displays can be updated quickly to react to current events, holiday seasons, weather, and more. ECS5 also allows for the automation of digital displays within a single store and across locations so that only relevant pricing and promotions are shown to customers to increase impulse buys.
About ECS Global Inc.
ECS Global Inc. provides a multimedia software solution that helps businesses and organizations improve and manage their customer communications. ECS5 is a cloud-based software solution that blends digital and print media and can be managed from a single source. The Media Manager within ECS5 allows users to design print signage and shelf tags as well as manage and automate the printing of these materials. Users can also design and implement digital signage and displays from the Media Manager and instantly update the displays from any connected device. Businesses that improve their customer communications with ECS5 ensure more accurate messaging which leads to more sales, including from impulse buys.
Sophie Sands, ECS Global Inc., +44 (0) 7525 669829, [email protected]
SOURCE ECS Global Inc.