Eczema warrior, Joanna Blein, launched healthy premium brand of clothing, FEEL GOOD COUTURE™, to address special needs of people with compromised skin

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The online boutique Joanna Blein & Co. opened on Wednesday (September 9, 2020) the pre-orders for its first FEEL GOOD COUTURE™ seasonless, skin-animal-and-planet-friendly stylish heart-crafted clothes designed with and for women with uber-sensitive skin and skin conditions.

"We wear clothes most of our life. They are the first layer that touches our skin and for us, people with skin conditions, clothes are our second skin and play an important role in our well-being.”- says the founder of FEEL GOOD COUTURE™, Joanna Blein.

Skin diseases are the fourth most frequent cause of all human disease, affecting some 149 billion people at any time, almost one-third of the world's population, yet there are more fashion lines available for pets than for people with skin conditions. FEEL GOOD COUTURE™ was born to fill in this gap.

"We wear clothes most of our life. They are the first layer that touches our skin and for us, people with skin conditions, clothes are our second skin and play an important role in our well-being,” says the founder of FEEL GOOD COUTURE™, Joanna Blein.

It’s scientifically proven that wearing tencel clothes can help manage the skin conditions like eczema or psoriasis, lower the number of flare ups, improve the comfort and well-being, and boost the mood and self-esteem.*

The loose-fit and smart cut of FEEL GOOD COUTURE™ clothes make easy to hide the patches without losing the comfort and style. Plus, the quietly elegant design in clever colours make them ideal for work and for the weekend even when your skin peels off.

Made from divinely soft PYRATEX® power that consists of 87% of microtencel, a natural functional fibre that is more absorbent than cotton, softer than silk, and cooler than linen, these clothes are an excellent versatile solution for uber-sensitive skin. Plus, there is no longer a need to compromise safety, comfort, or style.

FEEL GOOD COUTURE™ is a lifestyle brand of natural, heart-crafted, high quality, stylish clothes that is on a mission to normalize the skin conditions one piece of garment at the time.

It was inspired and created by Eczema Warrior, Joanna Blein, to address the Skin Warriors’ specific clothing needs that haven’t been addressed yet, and make people with compromised skin feel good again inside and outside. Even on bad skin days.

Contact info:
Joanna BLEIN
Founder of Joanna Blein & Co. | FEEL GOOD COUTURE™
M: +41 79 176 66 30
E: feelgoodcouture@joannablein.co
W: https://joannablein.co/
IG: https://www.instagram.com/feelgoodcouture/

*Source:
1. DERMATOLOGICAL EXAMINATIONS ON THE SKIN COMPATIBILITY OF TEXTILES MADE FROM TENCEL® FIBRES T. Diepgen, Published 2006, Medicine, https://www.semanticscholar.org/paper/DERMATOLOGICAL-EXAMINATIONS-ON-THE-SKIN-OF-TEXTILES-Diepgen/762488662aba247b1fe69f6ddec83d76c6e35f0b?p2df
2. Fabric Preferences of Atopic Dermatitis Patients, W. Elliot Love; Susan T. Nedorost, Dermatitis. 2009;20(1):29-33. https://www.medscape.com/viewarticle/589971
3. The Eczema Company, Benefits of TENCEL™ Clothing for Eczema, February 11, 2020, https://www.eczemacompany.com/blog/tencel-clothing-for-eczema/

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