Eddie Bauer Selects BrightWave as Email Agency of Record

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Leading Retailer & Email Agency Partner to Deliver Superior Customer Experience

BrightWave, an Ansira company, and the leading email and eCRM agency, has partnered with Eddie Bauer to become the retailer’s email agency of record, effective immediately. BrightWave has been tasked with full-service email channel management, strategy, and technology implementation — ensuring that the Eddie Bauer inbox experience compliments and enhances other cross-channel efforts.

Forming this partnership with Eddie Bauer enhances BrightWave’s blue-chip roster of clients that currently includes Aflac, Edible Arrangements, Synovus and more. Capping off one of its strongest-ever months for revenue growth, the BrightWave team is excited to take on the challenges that come with a fast-paced retail client like Eddie Bauer.

“The BrightWave team is honored to be selected by Eddie Bauer to help optimize their email and SMS customer experience and leveraging the Cordial marketing platform,” commented Brent Rosengren, Chief Client Officer at BrightWave. “Working with an iconic brand that has many loyal customers and is founded on innovation is a perfect fit for our team’s mission and values.”

With robust client growth in nearly every business sector — retail, finance, healthcare, restaurant, entertainment and hospitality — it’s easy to see why BrightWave has more than doubled its team in the last two years. These in-demand experts play a key role in developing robust, multi-channel strategies for creating beautiful, functional emails, and delivering them to customers in the most efficient and effective ways possible. Eddie Bauer is a welcome addition as BrightWave continues its growth and leadership in the email and eCRM space.

About BrightWave
BrightWave, an Ansira company, is the leading email marketing agency. With over 15 years of experience managing the best email programs in the country, BrightWave elevates eCRM and cross-channel programs through industry-leading innovation, relationship orchestration and pioneering inbox experiences. Learn more at https://www.BrightWave.com.

BrightWave is also the creator of EiQ: The intelligent email gathering. This event is where the industry community convenes and focuses on innovation and business impact. For more information on the event, visit https://www.EiQgathering.com.

About Eddie Bauer
Eddie Bauer is an outdoor brand offering performance outerwear, apparel, footwear, accessories, and gear. For 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer products are built to last and are available online at https://www.eddiebauer.com, and at more than 400 stores in the United States, Canada, Germany, Japan, and other international markets.

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Amber Fawlkes
BrightWave
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