Edge Marketing Announces Strategic Partnership with UK-based firstlight, Increasing International Services

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Partnership further expands award-winning marketing and public relations firm’s global partner network

Edge Marketing

Edge Marketing

Because firstlight has the same vision, passion and drive as Edge, this is a perfect partnership to kick off our increased global expansion.

Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with firstlight. London-based firstlight delivers growth-enhancing senior-led, strategic and creative communications across a range of sectors which span legal, accountancy, professional and financial services. Edge Marketing and firstlight will work together to service clients that require marketing and public relations services in both the US and the UK.

Since 2007, Edge has provided services to its legal and accounting industry clients targeting the UK market by leveraging agency expertise and strategic partners. This partnership solidifies Edge’s commitment to increasing its international presence beyond the UK to expanded markets through additional strategic partnerships. International partnerships not only afford Edge clients access to global markets, but also strengthens its global services by leveraging its partners’ experience, relationships, proven procedures and protocols as well as their professional teams.

“Our corporate strategy has always been to find and leverage the talent of professionals within our industry to help clients achieve their marketing and public relations goals. Just as Edge has added top-notch personnel to its team over the years to master emerging trend marketing and public relations tactics, it is now turning to partners like firstlight to fulfill increased demand in for services beyond the US,” states Amy Juers, MBA, CEO of Edge Marketing. “Because firstlight has the same vision, passion and drive as Edge, this is a perfect partnership to kick off our increased global expansion.”

Paul Davies, founder and managing director at firstlight, adds: “Everything we do is geared towards driving business growth for our clients, whether that’s helping them to acquire new customers, engage new audiences or grow their influence. But today’s borderless brands are increasingly looking for smart, hungry agency partners with the skills and ability to meet their challenges across multiple markets – particularly in the legal and accounting industries. That’s why we’ve built an affiliate network of trusted partners that align with our values – and we’re really excited to add Edge Marketing to the mix.”

Edge Marketing and firstlight’s strategic partnership is designed to remove the significant challenges that are typically present when clients want to reach markets beyond their home country’s boundaries. Clients that leverage Edge and firstlight’s partnership will experience the following:

  • Localization of messaging and content that will resonate with each respective market and each respective buyer
  • Cognizant and strategic cross-border marketing and public relations services that take into consideration the target audience, the legal system, culture and language
  • Increased resources and expanded knowledge of the global market
  • Leveling the playing field against established players in the global market
  • The ability to compete against larger multinational enterprises with a broader reach
  • Critical resource and budget management when running in the race to exploit market expansion

Agencies across the globe that service the legal or accounting industries and would like to consider a strategic global partnership with Edge should reach out to Amy Juers at ajuers@edgelegalmarketing.com.

About Edge Marketing
Edge Marketing, based in Minneapolis, Minnesota, delivers marketing and public relations expertise to clients in the legal and accounting markets. The company helps B2B organizations promote and sell their products and services to audience segments within each industry, including corporate legal departments, law firms, federal and state courts and legal associations, accounting firms and organizations supporting the accounting market. As a full-service agency, Edge provides strategic planning, public relations, marketing and e-marketing action plans, alliance building, website development, market research and advertising (concept and media plans). To learn more visit http://www.edgelegalmarketing.com or http://www.accountingedgemarketing.com.

About firstlight
London-based firstlight is an independent multisector communications consultancy founded in 2009. It delivers growth-enhancing senior-led, strategic and creative communications across a range of sectors which span legal, accountancy, professional and financial services. Named one of the UK’s top 20 Best Workplaces for three consecutive years, firstlight has received the Most Trusted Leadership award from Great Place to Work®.

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